Marketing Strategy Manager

KEY RESPONSIBILITIESStrategyDevelop holistic marketing strategies to ensure connectivity across tiers, channels, and audiencesExecute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goalsTranslate strategies into executable and measurable tactics that achieve marketing performance goalsConnect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiencesData & AnalyticsConnect first, second, and third-party data and insights to maximize marketing effectiveness and efficiencyAnalyze market trends, consumer behavior, and competitive landscape to inform marketing strategiesDevelop measurement strategies and KPI frameworks to track and optimize performanceTechnologyLeverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpointsCollaborationCollaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programsPartner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpointsLocation(s)1000 Chrysler Drive, Auburn Hills, Michigan 48326, United StatesRequirementsQUALIFICATIONSBachelor's degree in Business Administration, Marketing, or a related field10+ years of experience in marketing, with a focus on strategy and analyticsProven track record of developing and executing successful marketing strategiesStrong analytical skills, with the ability to interpret complex data and make data-driven decisions.Experience in automotive industry and basic dealer operationsUnderstanding of the relationship between tier 1 and tier 3Familiarity with key marketing channels such as media, CRM, website, etc.Experience leading and inspiring cross-functional teamsExceptional communication and interpersonal skillsExcellent data storytelling and executive level presentation skillsAbility to turn ideas into scalable solutionsAbility to thrive in a fast-paced, dynamic environmentEmployment TypeFull-time

Created: 2025-10-02