Sports Marketing Manager

The Sports Shopper Marketer role is a critical role in the Marketing Division, responsible for the creation and execution of a broad range of shopper marketing programs and campaigns. This role will strategically identify sports partnerships in Wakefern's trade area, which accelerate engagement and grow sales, profit and shopper count. This activity will support both the in-store and digital customer journey while aligning to Marketing and total Wakefern objectives. Programs will range from hyper-targeted activation to omni-channel, large-scale corporate programs.A major focus in this role is the ability to convert insights into actionable, shopper-first programs, and evaluate program performance. The Sports Shopper Marketer will collaborate and work closely with procurement divisions, local sports teams, customer org counterparts, CPG partners, and agency and data partners, to ensure effective program execution and results. The main priority in this role will be to drive a positive change in consumer behavior by creating meaningful programs, executing flawlessly and obtaining measurable results. This role reports to the Manager of Marketing and Vendor Planning.Essential Functions The core functions of this position include, but are not limited to, the following:Identify partnership opportunities with local sports teams, leagues, events, and athletes that will help us drive business within our trade areaPartner closely with key vendors to develop marketing plans that delivers against both the brands objectives and Wakefern's objectivesManage the full lifecycle of campaigns, across all activation platformsEffectively and accurately manage a budget to deliver contribution to the organizationCollaborate with internal analytics team, as well as 3rd party data providers (proprietary and syndicated sources), to identify business opportunitiesCreate brand-specific, vendor-sponsored programs that ladder up to divisional objectivesCreate targeted, personalized savings campaigns, seasonally-relevant or themed, to specific segments of our customer basePartner with division's Marketing Analyst to ensure campaign tactics are executed accordinglyAct as liaison from marketing to product divisions, to further business relationships and ultimately, salesCreate succinct presentations for delivery to membership and or committeesCommunicate program details internally, prior to launch, for buy-in and supportSeek continuous improvement from programs, to further optimum customer experienceQualifications Bachelor's degree in Business, with concentration in marketing and/or brand management3-5 years of marketing experience Experience in sports marketing specifically preferredSales and/or category manager experience preferred Driven self-starter, with the ability to work across various business unitsAbility to demonstrate analytical thinking and data-driven decision makingAbility to measure, analyze and evaluate campaign performanceHighly organized, with the ability to manage multiple deadlines in a fast-paced environmentAbility to negotiate vendor funding and manage a yearly marketing budgetAbility to think strategically and plan tacticallyA passion for our business, and willingness to take calculated risksStrong communication skillsStrong project management skillsStrong versatility, adaptability and influencing skillsPassion for sports is a plusProficiency with Microsoft Office Suite

Created: 2025-10-02