Head of Digital Growth

OverviewCapezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio's expansion and revenue generation through digital channels. This individual's skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today's customer and maximize Capezio's commercial opportunity.Key ResponsibilitiesOwned Global Consumer ChannelsOwn the strategy and operations for Capezio-owned consumer channels: / eCommerce (domestic and international)Marketplace storefronts (e.g., Amazon, Walmart, etc.)Monetization of Instagram and TikTok New revenue channel incubation, including Capezio's Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.Support Capezio's growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagementMarketing & GrowthOwn all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEOAlign marketing plans with commercial goals and promotional calendars across all owned channelsOwn and continuously improve LTV, loyalty, and customer retention metrics"”including full ownership of the loyalty program strategy, budget, and iteration roadmapDevelop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaignsPartner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identityDigital Infrastructure & Consumer DataOversee Capezio's digital consumer infrastructure, including:CRM systems and customer journey architectureMarTech stack, segmentation, and marketing automationConsumer analytics, attribution, and reporting frameworkseCommerce platform performance, including UX conversion optimizationPartner with the IT to ensure clean, actionable data flows across systemsBuild and lead a culture of testing, personalization, and iterative optimization"”leveraging A/B testing, UX refinement, and data-driven insights to enhance the customer journey and business performanceOversee Capezio's digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leadsTeam & Cross-Functional LeadershipLead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer AnalyticsWork closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channelsCollaborate with the sales team to ensure DTC efforts complement wholesale goalsWork closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC salesCollaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channelsEstablish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners"”including active agency and vendor performance managementEffectively synthesize and communicate strategy and performance to executive leadership and the BoardWho You AreA seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businessesA performance-driven marketer who balances creative instincts with clear commercial goalsA systems thinker with experience owning martech, CRM, and consumer data strategiesComfortable operating in a fast-paced environment, with a bias for entrepreneurial executionA collaborative executive who brings clarity, urgency, and alignment across functionsA champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantagesA pragmatic builder who knows how to modernize infrastructure and scale what works"”without overcomplicatingA strong communicator and storyteller, with the ability to influence across levels and align teams around key goalsQualificationsBachelor's degree required10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownershipDeep understanding of Amazon and other key digital marketplace customers Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces)Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environmentHands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO/LSA dashboards, etc.)Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testingStrong understanding of CRM, martech, personalization, and data architecture best practicesTrack record of leading digital merchandising functions, including PDP optimization, navigation/filtering logic, and on-site search performanceTrack record of aligning execution with brand voice and business outcomesComfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on executionSalary: $180,000-$220,000 base salary (plus annual bonus and management incentive program)

Created: 2025-10-02