Digital Marketing Coordinator (up to 50% Travel)

ABOUT US:Our focus is to provide our patients with the best healthcare experience through innovation, professionalism, and compassionate care. We believe that strong financial operations are essential to supporting clinical excellence. Our team is committed to continuous improvement, collaboration, and investing in our employees through education, training, and recognition.POSITION SUMMARY:The SEES Group is seeking a detail-oriented and creative Digital Marketing Coordinator to support our mission of delivering exceptional ophthalmology care. This role will be pivotal in executing digital campaigns, managing content, and enhancing patient engagement through HubSpot. The ideal candidate will bring a strategic mindset, technical expertise, and a passion for healthcare marketing to help grow our brand and patient base.KEY RESPONSIBILITIES:HubSpot ManagementBuild, manage, and optimize email marketing campaigns, landing pages, and workflows.Maintain and segment contact databases for targeted outreach and nurturing.Monitor analytics and performance metrics to improve campaign effectiveness.Digital Campaign ExecutionAssist in planning and executing multi-channel campaigns (email, social media, PPC, SEO).Collaborate with internal teams and external vendors to ensure brand consistency.Support paid media efforts including Google Ads and social platforms.Content Creation & ManagementCoordinate blog posts, newsletters, and educational content related to eye health.Ensure all content is SEO-optimized and aligned with patient education goals.Manage website updates and enhancements in collaboration with developers.Analytics & ReportingTrack KPIs across digital channels and prepare monthly performance reports.Use HubSpot and Google Analytics to identify trends and growth opportunities.Recommend improvements based on data insights and industry benchmarksQUALIFICATIONS:Bachelor's degree in Marketing, Communications, or related field.2+ years of experience in digital marketing, preferably in healthcare.Proficiency in HubSpot (certifications a plus).Familiarity with SEO, SEM, Google Analytics, and social media platforms.Strong writing and editing skills with attention to detail.Ability to manage multiple projects in a fast-paced environment.PREFERRED SKILLS:Experience with healthcare compliance (HIPAA) in marketing communications.Graphic design or video editing skills (Adobe Creative Suite or Canva).Knowledge of ophthalmology or medical terminology is a plus.KNOWLEDGE, SKILLS, AND ABILITIES:Patient Experience - Understanding and anticipate the patient's needs. Proactively strives to exceed our patient's expectations and provide ongoing education and communication. Proactive- Keep others informed. Ask for help when needed, brings any challenges or concerns to leadership.Analytical mind- capable of out-of-the-box thinking to solve problems.Professionalism- Displaying cautious, helpful and ethical behavior. Maintaining composure even under difficult and challenging circumstances. Excellent Communication Skills - written & verbal. Focus on becoming an active listening to better understand the needs of co-workers and patients. Drive for Results - Strives for improving the patient experience by committing to continuous improvement and doing above and beyond for optimal outcomes. Focus on Efficiency - Utilizes technology, innovation, and process improvements to continuously improve efficiency and effectiveness.Teamwork- Participates as a team member and establishes strong working relationships with teammates and across the organization.Celebrates Change- Receptive to new ideas and responds to changes with flexibility and optimism.Forward-thinking attitude - Consider how your actions and behavior influence or affect others, and how will this impact your future growth in the company. Continues Learning and Improvement- Acknowledges own strengths and development needs and works to strengthen capabilities.OWNERSHIP SKILLS: Help foster a positive workplace environment that encourages accountability, collaboration and transparency. Self-awareness; understanding your learning style and personality traits. Focus on your strengths rather than your weaknesses. Pride in one's work by asking questions when needed, providing feedback and completed job tasks in a timely manner. Aligning job responsibilities and projects with the company's goal and mission. Pro-active measures in daily work that anticipates problems and develops solutions. Ask for clarification when needed. Work in an organized and structured environment to minimize stress during busy workdays. Confidence to express ideas and solutions during meetings or projects. Openness to other employee's opinions and feedback. Establish performance goals and align personal interest and career aspiration with new tasks and responsibilities.Offer solutions to problems rather than presenting issues.Ask for constructive feedback regarding job performance. Share responsibility for actively maintaining "workload items" for clinical and support buckets.PHYSICAL REQUIREMENT:Exerting up to twenty-five pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.Have close visual acuity to perform an activity including viewing a computer terminal, extensive reading, interpretation, etc.Must possess the physical, mental, and cognitive skills needed to complete essential tasks, including abilities such as learning, remembering, focusing, categorizing, and integrating information for comprehension, problem-solving, and timely decision-making.Must be able to be stationary for prolonged periods of timeCOGNITIVE REQUIREMENT:Executes tasks independently.Learns and memorizes tasks.Maintains concentration/focus on tasks.Performs task in a demanding environment requiring multi-task and prioritize work.Must be comfortable working and interacting with large groups of people daily.BENEFITS & PERKS: Generous PTO allowanceHoliday PayHealth, Dental & Vision Life InsuranceShort-term disabilityLong-term disability401k with discretionary match Uniform Allowance (clinic only)Professional DevelopmentWe are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any characteristic protected by law.

Created: 2025-10-02