Product Marketing Manager

We are seeking a Product Marketing Manager (Marketing Manager) to join our datacenterHawk team in Dallas, TX. datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. We're looking for a marketing professional who's equal parts creative, analytical, and innovative. If you're a dynamic and self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, we'd love to have you as part of our team.Primary duties and responsibilitiesDevelop, execute and optimize marketing campaigns to drive growth, including: email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)Collaborate with internal teams including marketing, sales, events operations, editorial data services and web developmentUse reporting analytics tools to review, analyze, and optimize user experiencesCollaborate on content generation to meet inbound organic traffic goalsContribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communicationAnalyze ROI on marketing tactics and refine promotional plans on a continuous basisTrack revenue and expenses to ensure budgetary goals are metAdditional responsibilitiesAdditional duties as assignedCritical competenciesBusiness Acumen - Demonstrate an understanding of the business strategy and how it impacts their own area, balances short & long-term goals, knows the competition and the industry, and demonstrates leveled understanding of business data and financial reportingOwnership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, seizes more opportunities than othersEnthusiasm & Passion - Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around themThe individualHighly organized with ability to multi task in a fast-paced environmentDetail-oriented, strong problem solving and analytical skillsAbility to work collaboratively with other internal stakeholders and high-powered clientsStrong presentation, writing, and communication skillsProficient in Outlook, Excel, Word, and PowerPointExperience in B2B and/or product marketing preferredQualificationsBachelor's Degree1-3 years of experience in a marketing manager or similar role3-5 years marketing experienceAbility to work in our Dallas, TX office

Created: 2025-10-02