E-Commerce Media Buyer

About the CompanyScentiment is one of the fastest growing e-commerce fragrance retailers in the US, recognized for its rapid growth and innovative approach to the online fragrance market.About the RoleWe are seeking a highly skilled E-Commerce Media Buyer with proven experience managing and scaling seven-figure annual ad budgets. The ideal candidate is data-driven, creative, and has a strong track record of driving profitable growth for e-commerce brands. You will be responsible for building, executing, and optimizing paid media strategies that deliver measurable ROI across multiple platforms.Key ResponsibilitiesCampaign Strategy & ExecutionPlan, launch, and manage large-scale paid media campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, and emerging platforms.Develop and implement media buying strategies that align with aggressive revenue and ROAS targets.Performance OptimizationContinuously analyze campaign data to maximize efficiency and scale spend profitably.Conduct A/B and multivariate testing across creatives, targeting, placements, and bidding strategies.Stay agile with platform changes, algorithm updates, and evolving best practices.Budget ManagementManage and strategically allocate seven-figure media budgets across multiple channels.Forecast spend and revenue impact, balancing scale with profitability.Ensure consistent tracking, pacing, and accountability for all budgets.Analytics & ReportingProvide in-depth reporting on performance metrics, insights, and optimizations.Collaborate with creative and data teams to refine strategies based on measurable outcomes.CollaborationPartner with designers, copywriters, and content creators to produce high-performing ad creatives.Share learnings and insights across teams to drive overall business growth.Qualifications3+ years of experience in paid media buying, with a focus on e-commerce/DTC brands.Proven success managing seven-figure annual budgets across Meta, Google, TikTok, or similar platforms.Deep understanding of scaling strategies, attribution models, and post-iOS14 tracking solutions.Strong analytical skills and proficiency with tools such as Google Analytics, Triple Whale, Northbeam, or similar.Excellent communication, organization, and problem-solving skills.Ability to thrive in a fast-paced, performance-driven environment.Preferred SkillsExperience with Shopify or similar e-commerce platforms.Background in creative strategy, UGC-driven campaigns, and influencer/media partnerships.Familiarity with CRO and funnel optimization.

Created: 2025-10-02