Social Media Manager, Organic & Growth (In-House)

About the JobWe're looking for a sharp, trend-obsessed Social Media Manager, Organic & Growth (In-House) to own organic social strategy and execution across Nysonian's portfolio of brands. This is a true in-house role "” based in our Miami HQ "” where you'll collaborate with our creative, influencer, and paid teams to drive cultural relevance, growth, and community across multiple platforms. No agencies, no outsourcing "” you'll own strategy and execution end to end.In this role, you'll manage and grow our social presence across TikTok, Instagram, YouTube Shorts, and emerging platforms. You'll map trends in real time, build culturally relevant content, curate UGC, and lead meme-native execution that drives engagement and brand love. You'll also collaborate closely with creators and our influencer marketing team to integrate content into broader campaigns.This role is ideal for someone who lives and breathes social, thrives in fast-moving environments, and knows how to grow communities through creative storytelling and unconventional growth tactics.Key ResponsibilitiesBuild and execute full-funnel organic content strategies across TikTok, Instagram, YouTube Shorts, and emerging platformsDevelop and maintain distinct content identities across multiple Nysonian brands while ensuring platform-native executionLead daily trend mapping, cultural monitoring, and meme content creation to drive real-time engagementSource, curate, and integrate UGC into brand channels to fuel growthCollaborate with creative teams to brief and produce scroll-stopping contentPartner with influencer and paid media teams to amplify creator content through organic channelsTest and implement unconventional growth tactics to scale reach, engagement, and communityTrack KPIs (follower growth, engagement, referral traffic, share of voice) and refine strategy based on insightsAct as the internal expert on platform changes, new formats, and social behaviorsWhat We're Looking For3-5 years of social media management experience at a high-growth DTC brand or agencyProven track record of scaling TikTok, Instagram, or YouTube accounts with measurable resultsStrong grasp of meme marketing, UGC, and platform-native creativeExperience with social tools (Sprout, Loomly, Hootsuite, or similar) for scheduling and analyticsExcellent communication and organizational skills; ability to manage multiple brand voices at onceComfortable reacting quickly to cultural trends and producing content on short timelinesPassion for lifestyle, fitness, and travel brands with curiosity for what's next in cultureCompensation & PerksBase salary: $70K-$100K depending on experienceComprehensive benefits package for you and your familyGenerous PTOGrowth opportunities within Nysonian's in-house marketing teamCompany OverviewAt Nysonian, we exist to build the next generation of global lifestyle brands"”brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.From luxury travel to fitness and wellness, our portfolio is growing fast:NOBL Travel "” one of the fastest-growing luggage brands, redefining modern travel with design, durability, and styleFLO Pilates "” the world's leading Pilates brand, bringing the practice into homes and wardrobes everywhereREDGE Fit "” a new standard in at-home strength training, making performance accessible to allWith $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we've proven what's possible in just a few years. But we're only at the beginning"”this is a chance to shape brands that will define the next decade.

Created: 2025-10-02