Digital Marketing Manager

We're hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts. You'll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands"”developing and optimizing campaigns that drive new patient growth.This is a high-impact role at the ground floor of a growing marketing team. You'll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels.What You'll DoPaid Media (Google Ads)Build and manage search, display, and remarketing campaigns across multiple practice locationsOptimize campaign structure, bidding, keywords, copy, and landing page performanceReport on spend, performance, CPL, and ROI; make ongoing improvementsManage budgets of ~$20-30K/month across brandsSEO + Local SearchAudit and optimize local listings (GMB/GBP), directory citations, and schema markupImprove on-site SEO: metadata, page speed, heading structure, and content taggingOwn BrightLocal/Yext listings tools and Google Search Console analyticsImprove organic rankings and local relevanceEnsure practice brands are represented in AI platforms (GEO)Strategy & CollaborationWork closely with the VP of Marketing and external designers/writersEnsure consistency across brands while optimizing for local differentiationSupport reporting via Looker Studio and other analytics dashboardsWork with external teams to maximize performanceWhat You Bring3+ years of experience in digital marketing, with strong proficiency in both SEO and Google AdsExperience working in or with dental practices or DSOs, ideally in Pediatric or Orthodontic specialtiesFamiliarity with multi-location/local SEO best practicesStrong knowledge of Google Ads, Google Analytics (GA4), GSC, and related toolsExperience using platforms like BrightLocal, SEMrush, WordStream, or similarAgency experience is a plus"”but the ability to own execution is keyBased in or near Broward County, FL, with the ability to work from our office 1x/weekBonus Points ForExperience managing digital campaigns for medical/dental groupsKnowledge of Meta Ads or YouTube AdsGoogle Ads, GA4 certification(s)Familiarity with HIPAA-compliant tracking or healthcare-related ad requirementsWhy Join Us?Opportunity to shape the digital foundation of a growing dental groupAutonomy, impact, and collaboration with doctor-ownersFast-paced, values-driven environment that prizes integrity, growth, and leadershipCompetitive compensation and a pathway to grow into a leadership role

Created: 2025-10-03