Sales and Marketing Manager

The CompanyMade in Singapore, IRVINS Salted Egg is a premium snack brand specializing in "Dangerously Addictive" salted egg snacks, sauces, and other crave-worthy products. Using only the best ingredients and chef-driven recipes, IRVINS has earned a fanatical following throughout the world, and is just starting to grow its U.S. presence. You'll be part of a lean and growing team.Learn more about us at .This is what you'll doThis role is 70% Sales and 30% MarketingSales Manager - to manage existing channels including Costco (working thru broker ADW), Asian grocers (working thru 2 Asian CPG distributors), World Market, Grocery Outlet, Amazon, Shopify, Reprally, Faire, Temu. In addition for 2026 onwards we have plans to enter into natural grocers (Wholefoods, Sprouts, Bristol Farms, etc), conventional channel (Target and Walmart among others), and possibly other club channels (Sams Club, BJ's, etc). This Sales role will be a combination of a "farmer role" where you maintain relationship with buyers of existing channels, solving their needs, offering them new SKUs and ultimately get POs, and a "hunter role" where you will be strategically going after new channels and establishing relationships with new buyers, working out the pricing and trade accruals.Marketing Manager - you will be working with a Marketing Executive in the team who has been planning and executing our offline and online marketing efforts, which include paid and non paid online (Amazon, Meta, shopify, Google, working with influencers, organic posts, etc) and trade marketing for our existing channels (demos for Costco, 99 Ranch, H-Mart, pop ups for various events, collaboration events with F&B or other CPG brands, organic contents, etc)For both sales and marketing roles you will work directly with General Manager for USA. Together you will form and execute on agreed sales and marketing budget and strategy.More detailed job description below:SalesDevelop annual and quarterly sales plans, strategies, and implementation stepsAchieving sales target budget, gross margins, net profit, and managing of trade fundingAccountable for sales of existing and new items, category reviews, promotional planning, sales goals, budget adherence, and execution of sales & marketing initiativesDevelopment of existing and obtaining new business accountsManage and partner with broker teams to drive key account and regional market developmentIdentify brand/category development opportunities, communicate, and resolve account issues/solutions through sales/marketing & broker teamsDevelop, implement, and monitor retail pricing, competition, distribution, shelving, and promotional strategiesEffectively manage trade spending, deductions, and credit managementBudget/ForecastMeet forecasted sales goals, ensure company profitability goals, and spend within budgetSales forecasting responsibilities for yearly budget and long-range plans, and monitoring of forecast against actual resultsWork closely with Operations/Logistics to adjust monthly production forecast for promotions, new item distribution, and other market dynamics that will impact demand planningManagement & CommunicationsOversee and conduct sales portion of regular company management meetings, review monthly and year to date variances in resultsWork with Trade & Accounting to run reports needed to measure business performanceWork closely with Operations to ensure proper and accurate forecasting, production, and shipping occurring with customersOur Dream CandidateStrong leadershipExcellent presentation and verbal + written communication skillsExperience in managing large retail customers such as Costco, Sam's, Target, Walmart, and other club and mass accountsSelf-motivated team leader with strong passion for growth. Ability to motivate and work well with other team membersExcellent broker management experience, as we work with Costco through a brokerAbility to establish sales plans and drive executionAnalytical, organized, and detail orientedHigh proficiency in Excel/Google Sheets/Google suite/MS suiteEfficient with time and resources management - ability to juggle multiple tasks and fast in respondingAbility to learn quickly and adapt to the rapidly changing needs of a startupWhile primary work is in US market, the position does require having calls / meetings with Singapore-based teams, usually during late afternoon / early evening PSTOrganized, creative, and passionate about snacks and consumer behaviorTake initiative and having the willingness to go the extra mileIdeal background/experience:7+ years of CPG (Consumer Packaged Food) experienceHave worked with grocery-club-wholefoods accounts, distributors, and have done broker managementHave negotiated and executed trade marketing including demos, TPDs, and other promosHave done and understood the financials aspects of CPG business, including pricing, margins, budgeting for marketing and other costsHaving professional experience working in a fast paced mid to large startup preferredEducation: 4-year college degree, preferably in business/economics Commitment & Benefits:Location - U.S. based , California / LA preferred. Work in the office (our office is in The Shoppes at Chino Hills, CA 91709).Travel required several times in a year (visit distributor or Costco buyers in other regions)15 days paid vacation plus 11 national holidaysSimple IRA pre-tax retirement account (with match up to 3%)Health InsuranceAnnual bonus opportunityYou will occasionally be required to attend meetings with Singapore (5pm - 9pm PST)

Created: 2025-10-05