Senior Financial Analyst

Senior Financial Analyst - MarketingThis Jobot Job is hosted by: Melanie CourtneyAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $110,000 - $125,000 per yearA bit about us:Our client is a dynamic organization dedicated to fostering growth and innovation across our brands.Why join us?Fast growing companyGrowth opportunitiesGreat benefitsAwesome cultureJob DetailsPosition Overview:Position OverviewThe Senior Financial Analyst (SFA) will work intimately with financial, operational, and marketing data across all companies to provide insights on marketing and campaign performance to drive customer acquisition, retention, and revenue growth. This hands-on, individual contributor role will report to the VP of Finance with a dotted line to our CMO, working heavily with the marketing function. The SFA will focus on corporate finance, customer lifecycle analytics, and marketing performance reporting.What You"ll Be Doing Develop and maintain financial models to evaluate customer acquisition costs (CAC), customer lifetime value (LTV), and marketing return on advertising spend (ROAS). Create track and dashboard key performance indicators (KPIs) related to marketing performance metrics across the marketing funnel and multiple channels. Create track and dashboard historical performance and forecasting for lead generation, conversion rates, customer retention, and overall revenue growth. Provide insights and partner with the marketing team to analyze campaign effectiveness, optimize spend allocation, and provide actionable insights. Prepare accurate monthly/quarterly/yearly financial and marketing performance reports, assisting in the development of presentations that offer strategic recommendations. Support due diligence processes in M&A, including evaluating customer base performance and marketing scalability. Conduct ad-hoc analyses on customer behavior, promotional and pricing strategy, and market segmentation to inform growth strategies. Partner with marketing on market share, industry and geographic market research and consumer research data gathering and reporting. Drive continuous improvement in marketing analytics, leveraging advanced Excel modeling and data visualization tools.What We"re Looking For Minimum 4-6 years of progressive experience within marketing analytics, or data-driven decision-making roles. Strong understanding of financial, marketing, and operational principles, including experience with marketing KPIs and customer lifecycle analysis. Skilled in Digital Marketing Tools such as Google Analytics, GBP, Google Ads, Meta, and SEMrush. Experience with Website Analytics, tracking website traffic, user behavior and conversions. Experience with Paid Search, with strong experience analyzing search campaigns to capture and report insights. Advanced Excel skills, including data cleansing and financial modeling; experience working with large data sets from multiple sources. Experience with data visualization tools (Tableau, Power BI) and CRM platforms (Salesforce, HubSpot) is a plus. Strong attention to detail and accuracy in reporting and analysis.Interested in hearing more? Easy Apply now by clicking the "Apply" button.Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Created: 2025-04-29