Director, Direct-To-Consumer (DTC)

The client is seeking a Director of Direct-To-Consumer (DTC) who will report to the SVP of New Business. The client, known as the fastest growing and most innovative sports league, is the #2 MMA company globally. They have a unique sports-season format where fighters compete in Regular Season, Playoffs, and Championship events. The clients events are broadcast on primetime in the U.S on ESPN and ESPN+ and are streamed to over 160 countries through various media distribution partners.The ideal candidate for this role will oversee the clients Direct-To-Consumer strategy, working to enhance the viewing experience for fans. They will utilize the clients proprietary SmartCage data and analytics platform to power real-time betting and provide a next-generation viewing experience. Additionally, the Director will work with the clients roster of world-class fighters and blue-chip brand sponsors to drive engagement and revenue opportunities. The client has raised significant capital to support their growth and is looking for a strategic leader to help drive their DTC initiatives forward.Overall, the Director of Direct-To-Consumer will play a crucial role in the clients continued success and expansion in the sports industry. They will have the opportunity to work with a talented roster of fighters, innovative technology, and top-tier brand sponsors to deliver an unparalleled viewing experience to fans worldwide. The clients commitment to growth and innovation makes this an exciting opportunity for a strategic and forward-thinking professional in the sports marketing and media space.

Created: 2025-04-19