Sr. Director, Media Relations

DESCRIPTION:The Senior Director of Media Relations will lead high-level public relations strategies and manage key client relationships within the fashion and lifestyle industries. This person will oversee strategic media outreach, campaign execution, and industry engagement while managing a team of publicists and collaborating with cross-functional partners. This individual will also play a pivotal role in business development, expanding KCD's media network and securing new opportunities for brand visibility.RESPONSIBILITIES:Media Strategy & LeadershipDevelop and execute high-level media strategies, securing top-tier editorial placements.Cultivate relationships with editors, journalists, and media executives across print, digital, and broadcast.Oversee feature story development, product placements, and brand storytelling, ensuring media alignment.Lead media outreach for fashion shows, collection launches, and industry events.Stay ahead of trends, competitor activity, and media shifts to position KCD's clients strategically. Client Management & Business DevelopmentServe as the primary point of contact for high-profile clients, managing PR strategies and expectations.Identify opportunities for client exposure, leveraging strategic media partnerships.Guide clients on brand positioning, messaging, and media engagement.Partner with KCD's leadership to expand service offerings and drive new business. Team Leadership & OperationsManage and mentor a team of publicists and senior publicists, ensuring seamless execution.Oversee cross-functional collaboration between PR, digital, and event teams.Provide executive-level updates on media performance and campaign impact.Ensure all press strategies align with client objectives and deliver measurable results. Event & Fashion Week Media RelationsOversee media operations for global fashion weeks, press activations, and industry events.Manage event press strategy, including seating, invitations, and front-of-house coordination.Ensure flawless execution of media-facing activations and editorial opportunities.QUALIFICATIONS: 10+ years of experience in media relations or PR, preferably in fashion, luxury, or lifestyle industries. Proven success in securing top-tier press placements and editorial features. Strong industry relationships with editors, journalists, and media executives.Strategic thinker, balancing creative storytelling with analytical insights.Proven leadership experience, managing teams and high-profile clients. Strong communication and presentation skills, with expertise in brand messaging.Experience in business development, client relations, and expanding media partnerships.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with Launchmetrics or similar platforms preferred.REQUIREMENTS:10+ years in media relations, public relations, or communications.Bachelors degree in journalism, Communications, or Public Relations preferred.Proven leadership managing teams and executing large-scale media strategies.Ability to travel (domestic/international) frequently for industry events, fashion weeks, and client activations.Technical Skills:Expert in media tracking and analytics tools (Launchmetrics, Cision, Muck Rack).Strong knowledge of digital media, editorial strategy, and press outreach.Proficient in event press operations, including show seating and media coordination.Advanced Microsoft Office skills for reporting, presentations, and strategy development.Experience managing press budgets, sponsorships, and contract negotiations.Familiarity with CRM tools for tracking partnerships and media relationships.

Created: 2025-04-19