Account Executive, Consumer & Lifestyle

Account Executive, Consumer & Lifestyle JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Account Executive(Consumer & Lifestyle) in our NYC office! The ideal candidate will have a solid understanding of industry best practices, a passion for public relations, a strong work ethic, and previous experience developing ideas that build audiences, increase awareness, and engage consumers across every touchpoint of new and traditional media.Core Responsibilities:Execute coordination and management of press coverage for entertainment clients Develop creative and innovative, results-driven public relations and marketing programs to support client objectives, launches, activations, etc.Assist with ever-evolving client strategies to ensure client objectives and goals are achieved Assist with drafting, reviewing, and editing internal and external materials such as pitches, press releases, agendas, and moreLead coordination with outside partners, agencies, and brands acting as day-to-day client contact when appropriateFoster client relationships and day to day contact alongside senior members of the teamManagement and investment of Account Coordinators and interns, with a positive and proactive attitude while giving appropriate feedback to team members and delegating account projects appropriatelyResponsible for drafting necessary media and client-facing materialsVet inbound press facing opportunities for clients and staff press interviews, events, appearances, etc. as necessaryStaff client events such as press tours, red carpets, photo and content shoots, media days, etc.Maintain sound judgment and discretion when handling sensitive and confidential informationRecognize potential client complications, flag to supervisor, and provide brief S.T.A.R. analysis for remedyMedia Relations:Understanding of and ability to adapt to the consumer, lifestyle, and fashion industry, as well as trends and pop cultureReview PR calendars, developing story ideas and creative pitches for targeted mediaPursues and proactively seeks new media angles and story opportunities for clientsActively networks with media across entertainment, lifestyle, business, trade, and consumer outlets and maintains strong relationships Creates and qualifies media lists Vet inbound press facing opportunities for clientsRequirements:2+ years of relevant PR experience across a variety of lifestyle clients with deep fashion expertisePossess solid understanding of the consumer, lifestyle, and fashion industryExtremely organized, detail-oriented, and able to execute multiple projects simultaneously in a high-pressure, fast-paced environmentProven success in securing major press opportunities Exceptional written and verbal communication skills and demonstrated ability to communicate efficiently and effectively proven in writing, editing, and pitching skillsAbility to take direction from SupervisorsMeets deadlines without sacrificing qualityBenefits:JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!Salary: $57-70K We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Created: 2025-04-19