Marketing Manager

Must be able to work in the Costa Mesa, CA officeJob Description: The Marketing Manager will serve as an integral member in playing a key role in marketing at AHV Communities and in the growth of AHV Communities Master Planned Rental Communities of attached and detached single family homes and townhomes. The position will work closely with executive management, development, asset management and property management to develop, manage and execute marketing initiatives for lease-up and stabilized communities. This position will also help develop companywide marketing programs and policies. This is a great opportunity to work and grow in a fast growing and high paced environment. Responsibilities:Manage the marketing strategy and execution for lease ups and stabilized communitiesCollaborate with internal team members to develop initial marketing deliverables for new lease-up communitiesCoordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography and signageCoordinate with 3rd property management and vendors to implement marketing strategies and solutionsDevelop and track marketing budgets for new and existing communitiesResearch and select appropriate marketing techniques based on resident profile and market conditionsManage and oversee all property digital campaigns, including reviewing google analytics, PPC campaigns, optimizing SEO and ILSConduct periodic website, social and reputation audits and providing guidance to the teamsReview and manage online reviews related to brand, product and resident experienceWork with Asset Management on white label programsDevelop marketing guidelines for vendors and 3rd party management teamsCreate and develop companywide marketing programs and policies to help enhance the brandCollaborate with Public Relation teams on new announcements and strategic corporate initiativesOversee and manage corporate websiteOversee the overall corporate social media message and direction to promote AHV's vision, message and brand.Research new products, programs and servicesMaintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)Assist in creating agendas, attending meetings and running various marketing and advertising reportsResearch new trends within the single family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans and productsResearch and understand consumer profiles in targeted marketsPerforms other related duties as assignedMust be willing and able to travelRequirements and Qualifications:Minimum 3 years of marketing experience neededBachelor's DegreeExperience in single family and multifamily residential industriesProficient in Microsoft Office, Adobe Creative Suite experienceStrong social media and internet aptitudeStrong understanding of marketing fundamentalsStrong knowledge and understanding of search engine marketing and optimization and Google AnalyticsAbility to effectively communicate creative, innovative concepts and ideas with staff and managementHighly organized, extreme attention to detail while multi-taskingExcellent communication skillsStrong space planning skillsAbility to plan, organize and prioritize multiple objectives simultaneously with various timelinesMust be a team player and be able to multi-taskMust be proactive and have a strong personal initiative and desire to succeed in an entrepreneurial environmentMust have strategic thought process with great attention to detailBe able and willing to work in a fast-paced environment

Created: 2025-04-19