Vice President Marketing

About EmbraceEmbrace is a leading pet insurance provider committed to offering financial security to pet parents through comprehensive coverage and outstanding service. As the company continues to evolve, we are seeking a Vice President of Marketing!Job SummaryThe VP of Marketing & Customer Growth will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, customer acquisition, and retention for Embrace. This leader will oversee full-funnel marketing execution, ensuring alignment with business objectives while optimizing efficiency and ROI.This role requires expertise in brand management, customer segmentation, and P&C insurance marketing, particularly within B2B2C models. A strong foundation in specialty insurance lines, underwriting, and insurance product marketing will be a significant advantage. The successful candidate will bring deep experience in omnichannel marketing, data-driven decision-making, and full-funnel media investment stewardship to enhance the company's market presence and long-term growth.Job Location: Hybrid - Cleveland, OHKey ResponsibilitiesDevelop and lead the brand marketing strategy, ensuring strong positioning, differentiation, and alignment with the company's growth objectives.Manage full-funnel media investments, ensuring efficient allocation across paid, owned, and earned channels to maximize brand visibility and customer engagement.Own the marketing P&L, with responsibility for optimizing spend efficiency and driving measurable business growth.Lead customer segmentation and targeting efforts, leveraging data insights to refine acquisition and retention strategies.Oversee the development of high-impact, multi-channel campaigns that drive awareness, engagement, and conversion across digital, direct, and traditional media.Strengthen customer retention and LTV through best-in-class customer journey orchestration, including personalized communications, lifecycle management, and experience optimization.Collaborate closely with Product, Underwriting, and Distribution teams to ensure alignment between marketing strategies and insurance product offerings.Develop and execute B2B2C strategies, working with agency, broker, and partner channels to drive demand and adoption.Establish KPIs and performance measurement frameworks to evaluate marketing effectiveness and continuously refine strategies.Foster a data-driven culture, integrating marketing analytics, attribution modeling, and customer insights into decision-making processes.Lead a high-performing marketing team, ensuring capability development and best practices in marketing execution.Qualifications & Experience12+ years of experience in marketing, with a strong background in P&C insurance, financial services, or specialty insurance lines.Deep expertise in brand management, marketing strategy, and customer segmentation.Experience leading full-funnel media investments, with a track record of optimizing budgets.Strong B2B2C marketing experience, particularly in driving adoption through agency and broker networks.Proficiency in retention and customer journey orchestration, with a data-driven approach to improving LTV and reducing churn.Business planning and KPI development expertise, with the ability to align marketing efforts with financial outcomes.Cross-functional leadership experience, with the ability to collaborate effectively across Product, Underwriting, and Sales teams.Strong analytical and strategic thinking skills, with the ability to translate insights into actionable growth strategies.Experience managing high-performing marketing teams and fostering a culture of innovation and execution excellence.Preferred QualificationsExperience in specialty insurance lines such as pet, jewelry, or other niche markets.Background in underwriting, insurance product marketing, or pricing strategies.Familiarity with customer experience optimization and digital transformation initiatives.This role will play a critical leadership function within Embrace, ensuring that marketing efforts drive measurable business impact while reinforcing the company's position in the market. The ideal candidate will be an innovative, data-driven, and results-oriented leader with a passion for brand growth and customer engagement.

Created: 2025-04-19