Senior Performance Marketing Manager (Paid) - Skincare ...

DRMTLGY is a science-backed skincare company dedicated to the art of formulation and the science of skin. We craft cutting-edge formulas that are backed by research, reinforced by deep relationships in the dermatology community, and driven by the idea that safe, clinically effective skincare should feel like a luxury but be treated as a staple.We're looking for a strategic and data-driven Sr. Growth Marketing Manager to lead and execute initiatives that drive user acquisition, engagement, and retention across our digital channels. In this role, you'll own the full marketing funnel-from crafting compelling campaigns and optimizing performance to analyzing key growth metrics and identifying new opportunities for expansion. You'll collaborate cross-functionally with product, design, content, and analytics teams to scale our marketing efforts and accelerate business growth. If you thrive in a fast-paced environment and love blending creativity with performance, this role is for you.Key ResponsibilitiesAssist with day-to-day campaign strategy and optimization to drive traffic and customer acquisition across media channels.Execute content strategies to engage customers across various media platforms, supporting campaign objectives and KPIs.Develop and manage ads across multiple paid media channels (Paid Social, Paid Search, Display, Affiliate, and Streaming) to achieve KPIs such as brand awareness, demand generation, and customer acquisition.Lead testing and optimization across channels (e.g., paid search copy, images, video, audience targeting, landing pages) and manage internal feedback.Collaborate with cross-functional teams to create strategies and campaigns that drive sales and revenue across brand and retail channels.Assist with annual and quarterly budget planning to develop media strategies for optimal growth.Work with internal teams to request, create, and compile assets for all stages of the funnel.Ensure timely communication of sales, promotions, and campaign launches with external agencies.Research and develop engaging, on-trend content that drives high engagement and click-through rates (CTR).Own and scale affiliate marketing to test new partners, strategies, and maintain ROI growth.*****7+ years marketing experience with 5+ years experience in paid social investment.Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.Extensive experience planning and executing paid social media campaigns.Deep knowledge of paid social channels, technologies, best practices, and trends.Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Created: 2025-04-21