Marketing Operations Specialist

We're seeking a Marketing Operations Specialist to enhance marketing's impact on brand awareness, lead conversion, and revenue growth. This role focuses on accelerating pipeline velocity, optimizing marketing workflows, and improving sales enablement effectiveness.Key **Campaign Execution & ** Manage end-to-end marketing campaigns across email, social media, and digital ads, leveraging tools like Salesforce and Pardot. Analyze performance and implement data-driven improvements.Lead Management & ***** Optimize workflows to nurture and convert MQLs into SQLs, partnering with Sales to refine lead scoring and follow-up processes.Sales Enablement & ***** Align marketing efforts with Sales, ensuring materials effectively support the sales process. Provide insights to refine targeting and improve conversion rates.Performance Analytics & Process ***** Track conversion metrics, campaign effectiveness, and marketing-sourced revenue. Identify and implement efficiencies in marketing execution.**3+ years in marketing operations, revenue marketing, or sales enablement.Proven success in improving MQL-to-SQL conversion and optimizing marketing-driven revenue.Experience managing campaigns in Salesforce, Pardot, and .Strong data analysis skills and ability to drive process improvements.Why Alliance? 100% paid employer health, vision, dental, life and LTD insurance401K with employer matchCompetitive compensation consistent with qualifications.Entrepreneurial CultureStrong Team Environment with Social and Team Building ActivitiesCompany OverviewAlliance Payroll Services (Alliance) aims to be the largest independent Human Capital Management (HCM) company in the United States by providing the most advanced technology to customers through its proprietary, single database, cloud-based software. To meet this goal, Alliance is constantly striving to innovate and create best-in-class human capital management solutions. Current products ** Recruitment, Applicant Tracking & Onboarding Solutions, Payroll Processing, Learning Management Systems, ACA Tracking & Compliance Services, Tax Processing, Benefits Administration, Employee Engagement Solutions, and many others.

Created: 2025-04-21