Brand Manager

Job ***** We are seeking a dynamic and experienced Brand Marketing Manager for a permanent position in Morristown, New Jersey. The Brand Manager is responsible for developing and executing marketing strategies that enhance a companys brand perception and drive sales. The ideal candidate will have experience in the wellness, beauty or skincare industry. Key **Develop and implement brand marketing strategies to achieve business objectivesLead the creation and execution of integrated marketing campaigns across various channels (digital, social media, print, etc.)Conduct market research and analyze consumer insights to inform marketing strategiesManage and optimize the brand marketing budget to maximize ROIOversee the development of marketing materials, including advertisements, promotional content, and product packagingMonitor and report on the performance of marketing campaigns, providing actionable insights and recommendationsStay up-to-date with industry trends and competitor activities to identify opportunities for brand growthMentor and lead a team of marketing professionals, fostering a collaborative and innovative work environmentConduct monthly budget reviewsManage the monthly retail calendar for site, email, organic social, and paid mediaOversee monthly creative reviews for owned and paid channelsReview influencer partner selections, content briefs, and content creation on a monthly basis**4+ years of experience within the beauty, wellness or similar industry Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems)Self-starter who can problem solve quickly and easily work independentlyExcellent communication & organization skills given complexity of internal and external business partnersExperience with developing and overseeing high-frequency multi-channel campaignsStrong project management skills with the ability to move between strategic initiatives to day-to-day tactical execution tasksStrong creative vision with an eye on business objectivesBackground in brand management a plus, with new product launch experience

Created: 2025-04-21