Director of Digital Marketing

Right Restoration Partners is a dynamic and rapidly expanding national platform focused on partnering with and supporting the growth of exceptional emergency restoration services businesses that deliver high-quality solutions across water and fire damage mitigation, mold remediation, rebuild services, and pack-out and storage. Right Restoration supports its partners by attracting and developing skilled talent, investing in cutting-edge technology and systems that empower industry-leading and efficient customer service, and accelerating and diversifying lead generation. Backed by Percheron Capital, a private equity firm with over $3 billion in assets focused on partnering with exceptional teams to build market-leading essential services businesses, Right Restoration Partners is poised to shape the future of restoration services.We are seeking a Director of Digital Marketing to drive growth across our expanding network of branch locations, optimizing the use of paid search, local service ads (LSA), and other digital avenues to maximize lead flow and generate revenue. The role will also have the opportunity to partner with the executive team on longer term strategic marketing and branding initiatives. The Director of Digital Marketing, can work a hybrid schedule from Atlanta, Dallas, Phoenix, Philadelphia, or Chicago and will travel as needed for project execution. The position offers a base salary of up to $150,000 with a 30%+ on target bonus.Key Responsibilities of the Director of Digital Marketing Launch and optimize high-performing paid media campaigns (Google Ads, Meta, LSA) focused on D2C lead generationAnalyze lead flow, lead disposition, and ROI metrics daily; adjust spend accordingly to maximize efficiencyManage and improve Google Business Profile performance and online directoriesDrive strategies that increase positive Google reviews and local reputationAudit, organize, and manage digital assets across a multi-brand, multi-location footprintEnsure accuracy and consistency in CRM, domain, social, and tracking access across acquired companiesMaintain oversight of all location-specific LSA and GBP verificationsGet deep in the weeds"”budget tracking, campaign tuning, A/B testing"”and pull out to see the big pictureIdentify business-wide improvement opportunities that boost digital performance (e.g., referral programs, review generation, localized content strategy)Provide guidance on website structure and user experience, with a data-driven SEO lensCollaborate cross-functionally with Sales, Ops, and Branch GMs to align local needs with national goalsSet up dashboards and reporting cadence using GA4, Looker, or equivalent toolsMeasure KPIs, communicate performance to executive leadership, and iterate rapidlyTest, learn, and scale what worksQualifications of the Director of Digital Marketing 7+ years of hands-on digital marketing experience; home services, restoration, or multi-location preferredProven ability to drive leads at scale and measure ROI in real timeExpertise in managing LSA, SEO, paid search, and paid social programsComfort working across disparate systems and unifying fragmented marketing infrastructuresFamiliarity with HubSpot, Salesforce, Klaviyo, or other marketing CRM toolsHigh ownership mentality and a passion for building from the ground up

Created: 2025-04-21