Digital Advertising Manager

Digital Advertising Manager Contract: PermanentHours: Full Time (Work From Home)Salary: $50-60KLocation: Remote - PA, MD, & DE preferredStart date: May 2025Overview of Boomtown Internet GroupBoomtown Internet Group is a virtual digital marketing, advertising, and web design agency located in the greater Philadelphia area. Female-founded and owned since 2005, we have helped small and medium-sized businesses grow for two decades. We have clients in eCommerce, B2C, and B2B industries across the country. Learn more about our work, services, and team at our website:.Overview of RoleWe're looking for an experienced Digital Advertising Strategist or Manager with a degree in Business and an interest or experience in digital advertising, search engine optimization, and social media marketing to join our creative and curious team. This role is ideal for an organized and independent person looking to be part of a growing agency. You will need to truly understand your clients' businesses including their goals and target customers, and maintain a positive, trusting relationship with their teams. You will create advertising campaigns from the ground up and test new strategies monthly. You will collaborate with our close-knit team to strategize, implement, monitor, and report on your ad campaigns. If youre an enthusiastic and independent individual ready to bring new ideas to our agency and are seeking a work-from-home role, this is the job for you!Specifics of RoleManage Search, Shopping, Display, Remarketing, Video, PMax, and Social Media advertising campaignsMonitor daily performance metrics to review strategies and react to changes timelyManage conversion tracking and ensure all campaigns are properly trackingConduct keyword research, write ad copy, and implement optimization strategies to meet and exceed client KPIsManage campaign expenses by staying on budget and allocating spend effectively across campaignsReport monthly by compiling performance results and recommend strategy with executive-level communicationMonitor the competitive landscape and develop recommendationsMaintain certifications and partnerships with PPC ad platforms and vendorsKey Areas of Responsibility:Project management including time/cost budgeting to ensure contracts are being fulfilled while remaining profitableDevelopment, delivery, and management of advertising campaigns to provide value to clients in a way that builds trust in the brandMonitoring and reporting on each client's advertising progressStaying up to date on changes within the digital marketing industry including new marketing strategies, case studies, algorithm updates, etc.Required Skills, Education, and ExperienceA degree in marketing, business, or other related subjectsExcellent communication skills, written and verbal & acute attention to detailA professional and personable manner with the ability to manage expectations and prioritiesGood business sense and the ability to work within budgetsProven presentation skills - in-person and virtualExcellent organizational and time management skillsExperience managing multiple client portfolios across Google Ads, Bing Ads, Meta (Facebook and Instagram; TikTok Advertising a plus).Experience in data analysis and reporting - Google Analytics and Looker StudioExperience with eCommerce campaigns (specifically Google Shopping)Experience with all campaign types (e.g., Search, Display, Performance Max, YouTube, Meta etc.) is preferredAgency experience preferred, managing multiple clients with monthly budgets ranging between $1,000 to $20,000 per clientExperience making ad creative; Canva and other graphic design tool knowledge is helpfulThe candidate should be comfortable working from home full-time and understand that they will be using their personal computer for work use. Working from home requires unwavering self-discipline and self-awareness. We communicate many times a day via calls, chats, and emails, and you will be expected to work regular hours and take initiative with minimal supervision. The ability to work from home, or anywhere, is a privilege that the candidate should be mature enough to understand and respect. There will be a necessary level of trust that you will hold yourself accountable for putting in a full week of work to ensure clients get what they pay for and expectations are exceeded.

Created: 2025-04-24