Marketing Specialist
American Vanguard - Morrisville, NC
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AMGUARD Environmental Technologies ("AMGUARD") is seeking a talented Marketing Specialist to strengthen the AMGUARD marketing mission. The Marketing Specialist will work across all AMGUARD Specialty Market segments. The Marketing Specialist will bring their experience and skills developing marketing analytics, conducting market and competitive research to strengthen AMGUARD's ability to measure and manage key marketing outcomes and work as a marketing generalist on a team focused on branding, digital marketing campaigns, and supporting our overall commercial initiatives. This new role will report directly to AMGUARD's Director of Marketing. This is an excellent opportunity for an early career marketing professional seeking an opportunity to work on a variety of marketing missions as part of an entrepreneurial, growth-minded team. Experience in AMGUARD's specialty markets: Public Health, Pest, Turf, Nursery, Ornamental, and Landscape is a plus! Job Responsibilities:Leverage market research reports, industry publications, surveys, focus groups, and sales team market observations to prepare a monthly competitive analysis report, including pricing, promotions (discounts/rebates), messaging, and media coverageResearch specific market information to support product development projectsPrepare a monthly analysis of EDI sales data to help build sales funnels and identify regional and product marketing opportunitiesPrepare a monthly ROI analysis of paid media metrics to help the team maximize use of our media budgetBuild data visualization tools for use in reports and presentationsSupport the development, execution, and analysis of surveys and focus groupsDeliver annual updates on market size estimates Participate in key innovation and product development initiativesEducation, Knowledge, Skills and Abilities: 3+ years of experience marketing insect, weed, and plant disease control products and services in US specialty markets Bachelor's degreeFamiliarity with US specialty markets, drivers, competitive products, and regulatory environmentsUnderstanding of manufacturer indirect sales models and multiple customer audiencesProduct development and product management experience is a plusAn entrepreneurial, agile, creative mindset that thrives in entrepreneurial environmentsA focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of selfA customer service mindset with the drive to deliver optimal data and tools that set our sales, marketing, and executive teams up for successA knack for clarifying, simplifying, and streamlining information and processesExcellent data visualization skills via Excel, PowerPoint, and Microsoft BIAbility to interact with all levels of management and staffDetail-oriented and self-motivatedProficiency with Google Marketing PlatformStrong financial acumen and spreadsheet development skillsExcellent analytical and problem-solving skills with strong attention to detailStrong written & oral communication skillsBenefits: Health insurance including Medical, Dental, Vision, LifeHealth Savings Account (HSA) / Flexible Spending Account (FSA)401(k) Retirement Savings Plan with employer matchingEmployee Stock Purchasing Plan with employee discountVacation, Sick & Holiday payWellness programWe are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law. We participate in the E-Verify Federal Identification System.
Created: 2025-04-26