Creative Strategist - Performance Marketing

Our client, a leading D2C company, is looking for a Sr. Growth Marketing Manager to join their NYC office. ResponsibilitiesOwn the growth strategy for key products across acquisition marketing channels, with a strong focus on paid social - as well as other online and offline channels (podcasts, YouTube, direct mail, TV, etc.).Manage execution of campaigns, including creative development, asset development, ad operations, optimization, and results analysis.Lead end-to-end creative development process for paid social ads, including ideation, asset development, creative briefs, mockups, copy writing, and more.Manage and mentor team members, fostering a collaborative and high-performance environment.Spearhead experimentation with creative strategies, audience targeting, and on-site growth tactics (e.g., landing page testing) to scale campaigns and optimize performance.Collaborate closely with the internal creative team, including video editors andproduction teams to develop a robust pipeline of high-performing ad creative.Research and analyze consumer behavior, competitor strategies, and industry trends to inspire creative development and inform growth strategies.Monitor KPIs, analyze results, and provide insights and recommendations to optimize campaigns and maximize ROI.Leverage results to make data-driven creative recommendations and develop iterations to optimize campaigns.Work closely with internal Tech and Data Science teams to support funnel optimization efforts and implement data-driven solutions.This role reports to a Director of Growth Marketing.QualificationsBA/BS degree in Business, Marketing, or a related field from a top university. Strong academic credentials are a must.3-5 years of experience in growth marketing, with a focus on performance marketing at an agency or high-growth DTC company.Extensive experience managing paid social campaigns on Meta and other digital platforms, with a proven track record of driving measurable growth.Experience in fast-paced, entrepreneurial environments that require strategic thinking, adaptability, and problem-solving.People management experience preferred, with the ability to mentor and lead a team effectively.Key QualitiesHighly analytical and comfortable diving into data, identifying trends, and using insights to inform strategies and decision-making.A creative problem-solver who balances data-driven thinking with a creative mindset, bringing innovative ideas to life in your campaigns.Self-motivated with a strong work ethic, detail-oriented, and thrives in high-pressure, fast-paced environments.Exceptional communicator with the ability to present insights and strategies clearly and concisely, both internally and externally.Highly organized and adept at managing multiple workstreams, with exceptional prioritization skills.Deeply curious about consumer behavior and skilled at translating insights into effective creative strategies.Excited to contribute to a disruptive, high-growth brand and push boundaries in growth marketing.

Created: 2025-04-28