Digital Product Marketing Manager

We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.Minimum Education RequiredBachelor's degree in marketing, business, communications, or a related field required; master's degree preferredMinimum Required Experience7 years of experience in a similar role leading digital marketing strategyDemonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategyExperience with SEO and SEM best practices; strong experience with social media marketing and content creation preferredExperience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferredJOB DUTIES (including but not limited to)Campaign Prep & Misc. (70%)Oversee the production of effective email and digital marketing campaignsOversee SEO and SEM strategy for assigned verticalsManage the strategy of social media content creationManage the forum marketing strategyCreate and regularly measure and report on marketing metricsOwn assigned pieces of the UWorld marketing planRecommend and edit necessary collateral to support product offeringsEnforce UWorld brand standardsMarketing Strategy (20%)Define an annual product marketing strategyServe as the embedded product marketing specialist for assigned verticalsDefine and refine product differentiators and market positioningMarket Research (10%)Perform comprehensive, detailed market research on target market(s), including competitive analysisDefine buyer personas, target markets, and how buyers consume their media and make decisionsOutline buying cyclesRecommend product pricingReport on industry trends and recommend actions to position UWorld ahead of competitionRequired Knowledge, Skills, and AbilitiesDemonstrable digital marketing experience, especially email, SEO, and SEMExceptional market research and reporting skillsAbility to define and report metrics of successSuperior organizational and self-motivation skillsFamiliarity with marketing automation tools and platformsExcellent written, verbal, and interpersonal skillsAbility to work well within a team environment with competing prioritiesAbility to react constructively to direct feedback and constructive criticismPerks & Benefits:💰 Competitive Pay - based on experience.🌴 Paid Time Off - because work-life balance matters.🩺 Benefits Package - including medical, vision, dental, life, and disability insurance.💼 401(k) with 5% Employer Matching - start planning for your future!💪 On-Site and Virtual Group Fitness Classes - stay active and energized.🌟 Supportive Work Environment - we foster a culture of growth, diversity, and inclusion. "At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

Created: 2025-04-28