Marketing Lead

ABOUT USWags & Walks is a 501c3 nonprofit dog rescue in Los Angeles, Nashville and New York that's rescued over 15,000 dogs since 2011. We are a community of dog lovers working to promote shelter dogs as the best dogs in the world through advocacy of our unique family-friendly foster and adoption programs.Marketing LeadFull-Time · Salaried · Reports to Head of Marketing Duties & ResponsibilitiesThe Marketing Lead supports the day-to-day execution and long-term strategy of Wags & Walks' marketing efforts, overseeing a team of two full-time coordinators and working cross-functionally to elevate storytelling, drive engagement, and expand the organization's reach. This is a mission-driven role based in Los Angeles, CA, that is ideal for a creative leader who is passionate about animal rescue and building community through digital storytelling.Strategy, Content, and Storytelling (~20%)Lead or contribute to ideation for campaigns and initiatives that build awareness, drive adoptions, and support fundraising.Develop and maintain both weekly content schedules (Instagram, TikTok, Mailchimp) and the yearly content calendar, ensuring alignment with campaigns and storytelling goals.Research and track social media trends, content formats, and platform updates to keep content fresh and relevant.Analyze performance data weekly, pulling insights to improve strategy and guide creative direction.Support the continued growth of Wags & Walks' storytelling presence across platforms.Strengthen community engagement by fostering authentic connection, encouraging repeat interaction, and building loyalty with social media followers.Content Creation & Execution (~20%)Create or support high-priority content for campaigns, fundraising, events, and harder-to-place dogs, using storytelling to maximize impact.Step in to write captions, build Reels/TikToks, or shape visuals as needed to meet deadlines or elevate storytelling.Ensure all content meets brand standards and reflects the tone, mission, and visual identity of Wags & Walks.Write and edit on-brand copy for social posts, captions, marketing collateral, and website updates"”ensuring all campaign-related content is current, relevant, and aligned with brand voice.Assist in creating marketing materials (event flyers, social graphics, etc.) using Canva and Adobe Creative Suite as needed.Oversee and support the creation and publishing of content across Instagram, Facebook, and TikTok, ensuring consistency in voice, quality, and posting cadence.Team Leadership & Workflow Management (~20%)Manage and mentor two full-time Marketing Coordinators, ensuring deadlines, deliverables, and content quality are met.Provide regular feedback and direction, helping team members grow their skills and confidence.Keep team priorities aligned and adjust plans as needed when timelines shift.Identify opportunities to delegate to volunteers and collaborate with the volunteer team to alleviate workload, especially for content collection, including encouraging and organizing foster-generated photos, videos, and bios.Growth, Partnerships & Audience Development (~25%)Collaborate with internal teams (e.g., Adoptions, Foster, Development) to support the growth of key initiatives and campaigns, with an emphasis on reaching new and diverse audiences in Southern California.Propose and support new marketing programs that drive visibility, deepen engagement, and expand the Wags & Walks community (e.g., Doggie's Day Out, Pup Club).Collaborate with the Head of Marketing and Directors on brand partnerships, PR initiatives, and influencer engagement, ensuring all social deliverables are executed on time and to a high standard.Proactively monitor engagement from verified users, influencers, and celebrity/brand accounts"”flagging VIP tour opportunities or long-term partnership potential.Liaise with influencers and brand ambassadors to engage them as volunteers, content collaborators, or campaign participants.Oversee and support proactive outreach via Instagram DMs to secure brand partnerships, in-kind donations, and promotional collaborations"”especially during high-priority fundraising moments like the Gala and Online Auction.Meetings & Communication (~10%)Come prepared to weekly marketing meetings with updates, roadblocks, insights, and team needs.Maintain ongoing, clear communication with the Head of Marketing, sharing performance trends, team dynamics, and challenges requiring support.Offer feedback and ideas to improve collaboration and internal workflows.Key QualitiesCreative and strategic thinker with a passion for mission-driven storytellingStrong leadership and organizational skills, able to manage priorities and guide a teamConfident in enforcing brand standards and delivering high-quality, on-brand contentProactive and self-motivated, able to take initiative and solve problems independentlySkilled communicator who can collaborate cross-functionally and support team dynamicsFlexible and adaptable in a fast-paced, ever-changing environmentEnthusiastic about animal rescue and the broader Wags & Walks missionQualifications3-5+ years of experience in marketing, communications, or a related field, preferably in the nonprofit or mission-driven sectorProven experience creating and managing social media content across Instagram, TikTok, and FacebookStrong understanding of brand storytelling, visual content strategy, and copywritingExperience with tools such as Canva, Adobe Creative Suite, Mailchimp, and basic CMS platforms (e.g., Squarespace)Comfortable using or learning project management tools (e.g., , Airtable, Google Drive)Familiarity with analyzing social media and email analytics to inform content strategyExperience managing or mentoring junior staff or freelancers is highly preferredKnowledge of influencer marketing, PR engagement, and digital partnerships is a plus

Created: 2025-04-30