Manager - College Ambassador Programs

We are seeking a dynamic, creative, and highly organized Manager to lead and scale Unwell's College Ambassador Initiatives. This role is inspired by best-in-class ambassador programs, tailored to Unwell's bold, unapologetic brand and mission. The Manager will be responsible for recruiting, training, and empowering a diverse network of student ambassadors who will champion Unwell's products, values, and community on their campuses.Key ResponsibilitiesProgram Development & StrategyDesign and execute the overall vision for Unwell's College Ambassador Program, ensuring alignment with the brand's values and marketing objectives.Develop recruitment strategies and application processes that attract high-energy, socially influential students who embody Unwell's spirit.Create seasonal or semester-based program cycles, with clear onboarding, training, and offboarding processes.Ambassador Recruitment & Community BuildingIdentify, vet, and onboard student ambassadors across key college campuses.Foster a vibrant, inclusive community among ambassadors through regular communication, virtual meetups, and exclusive events.Encourage collaboration and peer-to-peer support within the ambassador network.Campaign & Event Management with ART & NestleCoordinate and oversee on-campus and virtual events, product sampling, and brand activations led by ambassadorsDevelop reward-based challenges and incentives to drive engagement and performance (e.g., exclusive Unwell merch, event hosting opportunities, content creation contests)Ensure ambassadors have the resources, product shipments, and branded materials needed for successContent & Social MediaGuide ambassadors on creating authentic, on-brand content for social media, leveraging Unwell's tone and visual identityTrack and amplify high-performing ambassador-generated content across Unwell's channels.Implement feedback loops to continuously improve content quality and campaign effectiveness.QualificationsBachelor's degree in Marketing, Communications, Business, or related field.2+ years of experience managing ambassador, influencer, or campus marketing programs"”preferably in CPG or for lifestyle brands.Deep understanding of Gen Z culture, social media trends, and campus life.Exceptional organizational and project management skills.Strong interpersonal and communication abilities, with a passion for community building.Creative thinker with a knack for developing engaging campaigns and incentives.Experience with influencer management tools and analytics platforms is a plus.

Created: 2025-05-01