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Marketing Manager

Robert Half - Fort Lauderdale, FL

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Job Description

Looking for a seasoned Marketing Manager to lead multiple high-end real estate development projects across Fort Lauderdale and West Palm Beach. This role requires someone with strong project management skills, real estate marketing experience, and the ability to work in a fast-paced, client-facing environment. Ideal candidates are collaborative, strategic, and comfortable overseeing 4-5 projects at various stages of development.Responsibilities:Participate in weekly development division management meetings and update the team on marketing-related initiatives and agendas.Serve as the primary marketing manager for assigned development accounts, overseeing and coordinating all creative initiatives. Collaborate with creative agencies, PR teams, and social media partners to ensure seamless execution.Lead and participate in weekly and monthly meetings with developers. Prepare and present agendas to communicate sales and marketing updates and track progress on key initiatives.Present marketing materials tailored to each development, including email campaigns, newsletters, digital invites, and other collateral designed to drive engagement and interest.Maintain detailed meeting recaps or logs from developer and sales meetings to ensure follow-through on all assigned marketing tasks.Collaborate with the internal team to create comprehensive marketing strategies for each exclusive development. Develop production calendars to guide design and content teams, ensuring timely delivery of campaign assets.Partner with Marketing and Creative leadership to align on messaging, copy, and visual direction for all marketing deliverables.Plan and execute recurring marketing efforts such as:Weekly and monthly email campaigns, Digital newsletters, Event invitations, Corporate advertising (digital and print), including local and international placements, Developer quarterly marketing reportsCoordinate with the PR agency and social media teams to deliver consistent updates and content reflecting development progress.Support the implementation of social media training sessions for both the firm development agents and general brokerage agents.Ensure inclusion of developments in broader firms marketing initiatives (e.g., corporate ads, magazine placements, market reports) in collaboration with the general real estate marketing lead.Work closely with the management team to plan and execute all events related to developmentsMarketing Operations:Maintain up-to-date marketing assets for each development in designated storage platforms, including the development mobile app and websites. Ensure materials are current and accurate, including fact sheets, pricing, renderings, brochures, and branded/unbranded content for both internal and external use.Collaborate with the management team to ensure all content across websites is regularly updated for each development.Requirements:3-5 years of progressive marketing experience, preferably in the real estate development sector.Proficiency in Microsoft Windows and Office Suite (Word, Excel, Outlook, PowerPoint).Bachelor's degree in Marketing, Communications, Design, or a related field (Master's degree preferred).Fluent in English; additional languages are a plus (Spanish fluency preferred).Willingness to travel to development sites as needed.

Created: 2025-05-01

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