Digital Paid Media Manager

Bedford Advertising, a nationally recognized automotive advertising agency, is seeking a Digital Paid Media Manager  to take the lead in digital performance marketing. This in-person role based in Dallas, TX is ideal for a strategic, analytical, and hands-on digital marketer who thrives in a fast-paced environment and enjoys seeing their work drive real results.What You'll DoYou'll plan and optimize high-impact digital campaigns across SEO, Google Ads, and website platforms like and Dealer Inspire, all while working collaboratively with our creative and strategy teams.Manage Google Ads campaigns (search, display, video, retargeting)Manage Facebook Ads campaigns from launch to performance reviewsUse GA4, GSC, and GTM for tracking and performance optimizationOversee and improve websites and landing pages on and Dealer InspireOptimize Google Business Profiles to enhance local search visibilityCollaborate with designers, copywriters, and strategists on campaign assetsTrack performance and present reporting dashboards with insights and recommendationsStay up to date with automotive digital trends and new opportunitiesLead SEO strategy and execution (technical, local, and content-driven)What You Bring to the Role4-6+ years of digital marketing experience (agency or client-facing role preferred)Proven experience with SEO and SEM for lead generation and conversionsProficiency in Google tools: Ads, GA4, GSC, GTM, and Business ProfilesExperience with automotive website platforms (, Dealer Inspire)Skilled in SEO tools like SEMRush, Ahrefs, or Screaming FrogStrong organization, communication, and problem-solving skillsAutomotive marketing experience preferredHTML/CSS and certifications (Google Ads, GA4) are a plusCompensation & BenefitsSalary: $65,000-$75,000 depending on experiencePerformance-based bonuses401(k) with company match100% employer-paid healthcare for the employeePaid time off and year-end holiday breakOn-site role based in Dallas, TXWhy Bedford?With over four decades of automotive marketing leadership, Bedford Advertising builds long-lasting client relationships through strategic, measurable campaigns. You'll work with a dedicated, high-performance team where your expertise truly makes an impact.BA has consistently increased our clients market share through innovative and results-driven strategies. We pride ourselves on building lasting relationships with our clients and delivering research-based, cutting-edge creative solutions with flawless execution.Our core focus is creating meaningful results and enduring partnerships.What You Can Expect From Us:You'll enjoy the comprehensive rewards package you'd expect from a leading ad agency. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like 100% healthcare coverage, flexible work hours, early release days and more!You'll also benefit from an investment in cutting-edge technology that reflects our commitment to growth. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.Bedford Advertising is an equal opportunity employer.

Created: 2025-05-01