Senior Manager Performance Marketing

Job ** Senior Manager, Performance Marketing On-site | Austin, Texas Real Estate Up to $120,000 + Excellent BenefitsForsyth Barnes is partnered with a fast-growing, design-led real estate company that's redefining how residential and commercial spaces are marketed in the digital age. We're supporting their search for a Senior Manager, Performance Marketing, a hands-on digital leader who will drive customer acquisition across paid media channels including Google, Meta, TikTok, and Display.This is a high-impact role where youll own strategy and execution. The ideal candidate is a data-obsessed, results-driven performance marketer who thrives in fast-paced, entrepreneurial environments.Key *Develop and execute full-funnel paid media strategies across Google Search, Meta, TikTok, and the Google Display Network.Manage and optimize paid campaigns to drive qualified lead generation and maximize ROAS.Set up and maintain conversion tracking, attribution models, and event tagging via GA4 and related platforms.Analyze campaign performance, deliver actionable insights, and adjust strategy to meet aggressive KPIs.Own reporting and communication of performance results to executive leadership.Collaborate cross-functionally with content, creative, and sales teams to align digital strategy with business goals.Oversee external media agencies to ensure execution aligns with internal goals and brand standards.Monitor industry trends, platform updates, and competitor activity to inform ongoing optimization.Support integrated marketing initiatives such as property launches and digital events.Operate with a test-and-learn mindset, proactively run experiments, A/B tests, and new channel trials.****4-6 years of hands-on experience in performance marketing with a focus on paid search and paid social.Proven track record of scaling lead generation and managing media budgets across multiple digital platforms.Deep understanding of GA4, UTM tracking, conversion goals, and funnel analytics.Strong experience managing campaigns in regulated industries (e.g., real estate, housing, cannabis, etc.).Exceptional analytical and strategic thinking skills, must be able to both execute and communicate results clearly to stakeholders.

Created: 2025-05-02