Social Media Manager

We're looking for a strategic, creative, and community-obsessed Social Media Manager to own our social presence across Instagram, TikTok, YouTube, and Discord. This role goes beyond just posting"”it's about leading our social storytelling, overseeing community engagement, and ensuring our content reflects the depth, voice, and energy of the Buffbunny brand.You'll work closely with the Creative Director, content producers, and influencer/affiliate teams to concept and execute content that feels fresh, bold, and deeply connected to our audience. You'll also manage and mentor our Community Manager, ensuring authentic, real-time engagement that builds loyalty and drives growth.Key Responsibilities1. Social Media Strategy & ExecutionOwn and execute platform-specific strategies across Instagram, TikTok, YouTube, and DiscordAlign social content with brand story, new product launches, seasonal campaignsLead ongoing optimization of formats, posting cadence, and engagement tactics to boost visibility and conversionsStay ahead of trends, platform shifts, and cultural conversations to position Buffbunny as a top-tier social brand2. Content Creation & Creative DirectionPartner with the Creative Director, graphic designers, videographers, and photographers to bring brand stories to lifeBe hands-on in content creation directly"”concepting, scripting, filming, and editing as neededEnsure all content is authentic, high-quality, and aligned with brand voice and aestheticCollaborate with models, influencers, and ambassadors to create authentic, audience-first content3. Community Engagement & GrowthOversee and mentor the Community Manager, ensuring all social channels maintain high engagement and real-time responses.Cultivate a positive, inclusive, and energetic tone across every customer touchpointMonitor and guide Discord discussions, helping the channel thrive as a hub for brand fans and affiliatesLead engagement initiatives including polls, challenges, Q&As, live events, and affiliate-driven content4. Influencer & Affiliate IntegrationIncorporate affiliates, influencers, and athletes into social content, ensuring their participation feels natural and impactfulCollaborate with the Affiliate Manager to maximize influencer-led content for social growth and sales conversionsIdentify, vet, and nurture new creator relationships who align with Buffbunny's voice and values5. Social Media Analytics & Performance TrackingTrack and report on KPIs including reach, engagement, growth, video views, link clicks, and conversion ratesUse data to drive decision-making, run experiments, and continuously improve content performancePresent insights and strategic recommendations to leadershipBackground:3+ years experience leading high-performing social media accounts (preferably in DTC, fashion, wellness, or fitness)Proven ability to grow audience engagement, build community, and support revenue goals through contentConfident content creator"”comfortable with basic filming, editing, scripting, and writingDeep expertise in Instagram, TikTok, YouTube, and Discord engagement strategies.Strong grasp of UGC, influencer content, affiliate strategies, and community engagement best practicesStrong project management skills with the ability to juggle multiple tasks in a fast-paced, high-pressure environmentExcellent communication and leadership skills"”able to collaborate across creative, marketing, and influencer teams.A pulse on pop culture, viral trends, and emerging voices in fitness and fashionPersonal connection to fitness, strength training, or athletic lifestyleWhy Join Buffbunny Collection?Be part of a women-led brand that empowers and uplifts women in the fitness and activewear industry.Lead and innovate social media strategies that directly impact a fast-growing global community.Work in a collaborative, fast-paced, and high-energy environment.Get hands-on experience with content creation, influencer marketing, and digital storytelling.Competitive salary, growth opportunities, and an inspiring work culture centered around creativity and impact.About Buffbunny Collection:Buffbunny Collection is a female-owned, female-led athletic apparel brand built on empowerment, authenticity, and community. With every launch, campaign, and connection point, we strive to inspire women to embrace their strength"”inside and out. We're more than a brand; we're a movement. And we're looking for a social-first storyteller and strategist to help us lead the conversation and grow our presence across key platforms.Apply now and you will be contacted ASAP.

Created: 2025-05-04