Vice President Marketing

Vice President, MarketingLocation: Wilmington, DE Hybrid: 3 days on-site, Tuesday-ThursdayAAA Club Alliance (ACA) is seeking a transformative Vice President of Marketing to lead our enterprise-wide marketing function and drive data-driven, omnichannel strategies aligned with our long-term business goals. This executive leader will unify fragmented marketing efforts, elevate personalization through a robust MarTech ecosystem (Adobe, Salesforce, GenAI), and position marketing as a center of excellence delivering measurable impact across both regulated and non-regulated revenue streams.What You'll DoLead and execute the enterprise marketing strategy across multiple business lines with accountability for outcomes tied to our 3-year strategic plan.Oversee brand management, creative direction, internal teams (content, social, email), and agency partnerships assuring unified brand experience across all channels.Drive marketing transformation through advanced campaign planning, marketing automation, segmentation, and performance measurement.Serve as the primary steward of the ACA and AAA brands, ensuring consistent brand identity and adherence to national brand standards.Partner cross-functionally to translate business priorities into marketing execution, with strong collaboration across silos in a matrixed environment.Lead outsourced market research initiatives to inform brand health, customer segmentation, and growth opportunities.Optimize use of ACA's marketing technology stack including Adobe Campaign, Workfront, Salesforce Marketing Cloud, and emerging GenAI capabilities.Manage multiple budgets"”both department-controlled and those shared with business line stakeholders"”to ensure ROI-driven marketing investments.About YouStrategic & Technical StrengthsDeep experience in multi-product, multi-demographic marketing environmentsProficiency across digital, paid media, social, and direct marketing channelsExpertise with Adobe (Campaign, Target, Analytics, Workfront) and Salesforce Marketing CloudSkilled in segmentation strategy, data science collaboration, personalization, and marketing mix modelingUnderstanding of membership-based models, customer retention strategies, and lifetime value frameworksLeadership & CommunicationInspiring and confident leader with executive presence and a bias for actionTrack record of building high-performing, agile teamsPolitically astute and collaborative across functions with strong stakeholder influenceComfortable presenting to senior executives and board-level audiencesMotivated by competitive success but grounded in integrity and cross-functional trustPreferred Qualifications12+ years of progressive marketing leadership; MBA strongly preferredExperience in Personal Lines Insurance or similarly regulated industriesPrior experience unifying brand and campaign efforts in a matrixed organizationDemonstrated ability to manage both in-house and agency marketing teamsExperience integrating AI and data science into marketing workflowsFamiliarity with non-dues revenue models and multi-channel member engagement strategiesFirst-Year FocusMarTech Optimization - Integrate and modernize campaign execution through Adobe, Salesforce, and GenAIBrand Cohesion - Unify messaging across business lines and increase penetration of ACA services within the member basePerformance Strategy - Build marketing attribution frameworks and support demand generationTeam Development - Scale and elevate internal teams, establishing clear KPIs and fostering excellence in execution Juno Search Partners is an Equal Opportunity Employer that provides equal opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, genetic predisposition or carrier status, or any other characteristic protected by federal, state or local law. The Company is committed to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. It's expected that all of our employees are aware of this policy and that they create an environment that's sensitive and respectful to all individuals.

Created: 2025-05-04