Digital & Event Marketing Lead

Position Summary: The Digital Campaign and Event Lead is responsible for the full-scale management of small to large scale customer experience events liaising with sales and Prevost Market Subject Matter Experts to execute a customer-centric experience and lead funneling/management. This position possesses a deep understanding of the cradle-to-grave client relationship management across the customer journey, digitally and experiential. Event activities to include, but not limited to:TradeshowsPartnership eventsMetric ReportingDigital Activities to include, but not limited to:Digital Customer Relationship Management (CRM)Social media managementEmail campaignsContent creationMetric Reporting The Digital Campaign and Event Lead nurtures business growth opportunities from digital prospection and event promotion transitioning through event execution and follow-up nourishment, working closely with business unit subject matter experts.The job function segmentation is roughly:30% digital prospecting and promotion30% event execution30% digital follow-up and nourishment10% misc marketing activities Essential Functions: This job description is not intended to contain a comprehensive listing of the activities, duties, or responsibilities required of the position; additional activities, duties, or responsibilities may be assigned. Assume total responsibility and ownership in leading the planning and execution of all assigned events, at any scale. Ownership of Promotions, Event Lead Collection and Funnel Channel execution, and collaboration with sales in digital lead nourishment/journey.Manage event budget, invoicing, schedules of payments and cost savings report; oversee overall program agenda, event project plan/timeline, ensuring communication across all internal and external teams. Manage internal teams/external vendors, including Warehouse Inventory Management, Demo Display Logistics, Audio Visual, Production, IT/Internet, Photographer/Videography, Printer, Security, Shipping, Translation, Transportation. Develop retail displays, customer signage and sales kits.Coordinate content, graphic development, and production of all program collateral (i.e. digital/email promotions, agenda, conference guide, program of events, etc.) and signage. Manage and present final billing, lead collection data, and strategic event execution success metrics to global leadership. Cooperate with the French marketing & communication teamCoordination with USA sales team (forwarding contact requests to sales team, manage CRMrequests for sales team (entering literature, goodies, samples orders)Required Travel: This position requires travel up to 10% Competencies:Strong communication and interpersonal skills. Team Mindset. Lead Collection, Data Analytics, Lead Funnel Follow-Through, and Presentation of Data.Client facing. Event management. Initiative. Problem solving. Solutions oriented. Conflict resolution. Time management. Collaboration. Strategic thinking. Negotiation. Leadership. Team orientation. Proficient in Microsoft Office, Adobe Suite, CRM. Education and Experience: Required: Bachelor's degree. Focus and experience in an agency or international corporate environment a plus. Proficient understanding of digital marketing, event/tradeshow management scope, and ability to lead promotion, planning, and follow-up process in collaboration with sales. Exceptional negotiation, budget management, and reporting skills. Proven track record of effectively managing million-dollar budgets. Preferred Experience/Familiarity:SAP CRM (SAP Sales Cloud)Adobe Suite of ServicesSAP ERPMicrosoft Outlook/TeamsInterest in Manufacturing/Industrial/TechB2B Marketing Strategies and Vendor Relationship Management

Created: 2025-05-04