Brand Strategist

About the ***** Our client, an ecommerce firm, is seeking a Brand Strategist for their in-house creative team. This role will report to the Director of Brand Strategy and will work closely with partners across International, Merchandising, and Creative teams.***** Create strong messaging frameworks and strategies for our quarterly marketing strategy and cross-channel marketing campaigns, many of which will be against international marketsDevelop brand playbooks for key markets to be applied to campaign and cultural momentsLead comms planning for international markets, optimizing briefs from a cultural perspective to speak to a specific marketHelp create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace dataEnsure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executionsPartner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaignsMaintain a deep knowledge of category and competitive activity as well as emerging consumer and cultural trendsAbout ***** 5-7+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)Scaling strategies in key international marketsExperience developing brand strategies, key messages, messaging frameworks and marketing strategies Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of product strategy a plus)Ability to translate complex business goals into compelling brand strategies that drive breakthrough creative copy, content and execution Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brandStrong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tacticsProblem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events

Created: 2025-05-04