Media Planner

ABOUT IMAGINUITY®Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better - thats the spirit of Imaginuity. Learn more at .ABOUT THE POSITIONThe Media Planner will be the conduit between clients/account management and the media disciplines (paid search, programmatic, paid social, broadcast, OOH, and direct mail). This individual will work with account management and media SMEs (Subject Matter Experts) to strategically execute against clients' media objectives, goals, and expectations with best-in-class planning solutions. The Media Planner will have a close working relationship with all the SMEs to concept, build, and execute a media plan. This individual will be instrumental in advocating for the approval of these plans and will participate in client meetings and presentations that outline media objectives, KPIs (Key Performance Indicators), and budget.This position is the hub of all media and will be expected to work collaboratively across both traditional and digital as a contributor to business development efforts. In addition to creating strategic media plans for clients, this Media Planner will be instrumental in supporting the Group Media Director to identify and merchandise media success stories and case studies for use in client presentations and new business pitches.MEDIA PLANNER INTERNAL ACCOUNT RESPONSIBILITIESCollaborate and build strong relationships with the SMEsWith consideration to budget and Client goals, build best-in-class, cross-channel media recommendations that achieve Client objectives and media KPIsCreate and maintain media flowcharts and ATBs across all media channelsBuild and maintain strong Client relationshipsResponsible for developing client media plans as needed depending on client goals and budget cyclesCollaborate and work cross-departmentally to refine processes that strengthen the planning and execution processReconcile and actualize the previous months media from planned to actual budgetsResponsible for the presentation and communication of the previous months' media reporting/KPI achievement, providing the Client with thoughtful insights on the next steps and updated media recommendationsEnsure that we achieve 100% accuracy and deliver on goalsLeverage AdScience as a tool to help guide strategic planning input and recommendationsPrioritize deliverables and maintain deadlines; effectively communicate any delays in deadlinesActs as an escalation point of contact internally for Client issues and/or internal challengesConsistently look for ways to innovate and leverage new processes to drive efficiency and/or innovationBe curious. Invest in a better understanding of the traditional and digital media landscape and apply those learnings to grow clients' businesses and media performanceBegins to apply leadership in the form of a mentor to the Jr. Planner on the teamThrives and excels in a fast-paced environment.Other duties as assignedMEDIA PLANNER EXTERNAL CLIENT-FACING RESPONSIBILITIESWork with the SMEs to execute against all client requests and inquiries, and proactively address any challenges clients have with specific media channelsAbility to communicate and articulate the media mix and media approach to clientsProves to be an expert across traditional and digital mediaTakes an active interest in understanding our clients' industries and brand categories and ensures the media mix aligns with client objectives and organizational goalsMonitor industry changes and build that innovation into clients' optimizationsWork closely with the Group Media Director and Account teams to regularly showcase these learnings externally to clients. PREFERRED EXPERIENCE AND QUALIFICATIONS 2+ years of experience in media planning, media strategy, or similar roleAbility to effectively communicate and collaborate with a team, clients, and agency leadershipExcellent analytical and problem-solving skillsWhat We Offer You 90% of employee medical paid by the company (coverage for individuals)50% of employee dental paid by the companySupplemental Healthcare401k Employer Match (100% match up to 6% of salary)6 Weeks of Paid Time Off (PTO)Annual Bonus PlanPaid Parental LeaveHybrid Work EnvironmentGenerous Employee Referral ProgramCasual Dress CodeFree Snacks & BeveragesMentoring OpportunitiesProfessional Development OpportunitiesImaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.

Created: 2025-05-04