Senior Brand Manager

Our global spirits brand client is looking for a strategic and results-driven Senior Brand Manager to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets.This role will shape brand strategy in a highly competitive industry to expand the brands consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations.What the Senior Brand Manager Will **Brand Strategy & Execution- Develop and implement integrated brand plans that align with business objectives and deliver measurable growth.Social & Influencer Marketing- Lead digital and influencer strategies to boost engagement, conversion, and brand presence.Omnichannel & Retail Integration- Drive merchandising and promotional programs that maximize consumer impact.Cross-Functional Collaboration- Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment.Data-Driven Decision Making- Analyze market trends, consumer insights, and campaign performance to optimize strategies.Leadership & Innovation- Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture.Senior Brand Manager ** 7 - 10 years of marketing experience with a strong background in digital, social, and influencer strategies.Must have experience in the spirits / alcohol industry including a deep knowledge of the U.S. 3-tier system and trade marketing.Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences.Skill in managing and mentoring direct reports and teams.Strong leadership, communication, and project management skills.Entrepreneurial mindset with a passion for building brands in a fast-paced environment.** New York City (** 3 days in-office, 2 remote)fully remote candidates or those that cannot meet this hybrid schedule will not be considered.Reports * Communications & Marketing Global Director** $140,000 - $160,000

Created: 2025-05-04