Marketing Specialist

Marketing Specialist - Uhlmann Company (Heckers & Ceresota Flour)Location: Kansas City, MO (Hybrid or Remote Possible)Job Type: Full-TimeAbout Us:The Uhlmann Company is a family-owned business that proudly owns and markets two regionally recognized baking flour brands, Heckers Flour and Ceresota Flour. Our products are distributed through foodservice channels (restaurants & bakeries) and retail grocery channels (grocery stores & distributors). As we navigate changes in the retail landscape, we are looking for a Marketing Specialist to expand our direct-to-consumer (DTC) presence, strengthen our brand awareness, and support our existing sales channels.Position Overview:We are seeking a creative, data-driven, and hands-on Marketing Specialist to lead our digital and brand marketing efforts. This role will focus on growing our social media presence, enhancing consumer engagement, and launching e-commerce initiatives. The ideal candidate will have experience in CPG (Consumer Packaged Goods) marketing, digital advertising, and social media strategy, with a passion for food and baking.Key Responsibilities:1. Social Media & Content MarketingDevelop and manage social media content strategies across platforms (Instagram, Facebook, TikTok, YouTube, Pinterest).Partner with food influencers, bloggers, and bakers to create engaging, user-generated content.Plan and execute paid social media campaigns to drive brand awareness and website traffic.Create seasonal and recipe-based content to showcase product versatility.2. E-Commerce & Direct-to-Consumer StrategyResearch and develop a DTC e-commerce presence, including Amazon storefront optimization and potential Shopify/Walmart Marketplace expansion.Manage product listings with SEO-optimized content, compelling images, and enhanced brand content.Plan and execute Amazon advertising campaigns to drive traffic and conversions.Analyze e-commerce data to improve performance and identify growth opportunities.3. Retail & Foodservice Channel SupportDevelop marketing materials for grocery stores and distributors, including POP (Point of Purchase) displays and promotional signage.Assist the sales team with promotions, email campaigns, and in-store marketing initiatives.Conduct market research to identify consumer preferences and emerging trends.4. Brand Growth & InnovationAssist in the launch of new products or brand acquisitions.Monitor competitor activity and market trends to ensure brand positioning remains strong.Plan and execute email marketing campaigns to engage existing and potential customers.Qualifications:·        3+ years of experience in marketing, preferably in CPG, food, or retail industries.·         Proven expertise in social media management, influencer partnerships, and content creation.·        Hands-on experience with Amazon Seller Central, Shopify, and e-commerce marketing strategies.·        Strong SEO and digital advertising skills (Google Ads, Facebook Ads, Amazon PPC).·        Excellent copywriting, storytelling, and communication skills.·        Experience with graphic design tools (Canva, Adobe Suite) is a plus.·        Passion for baking or food industry experience is a bonus!What We Offer:·        A dynamic and growing family business with a strong legacy in the flour industry.·         Creative freedom to develop and execute impactful marketing strategies.·        Competitive salary and benefits package.·        Opportunity to build a direct-to-consumer presence from the ground up.·         A chance to play a key role in identifying and integrating new product and brand acquisitions, offering an exciting challenge for an ambitious candidate.

Created: 2025-05-07