Sr. Marketing Specialist - Demand Generation (SMB/B2B)

Method Recruiting is hiring a Senior Demand Generation Marketing Specialist for a high-growth technology client in the healthcare industry based in Austin, TX. This is a hybrid position requiring candidates to be based in Austin, TX.ResponsibilitiesExecute multi-channel campaigns - Support the planning and execution of marketing initiatives across email, social media, paid ads, and events.Content creation & messaging - Assist in developing compelling marketing materials, including blogs, emails, landing pages, and social posts.Campaign performance analysis - Track, measure, and report on campaign success, leveraging data to optimize future efforts.Event & tradeshow support - Help coordinate logistics, marketing collateral, and pre/post-event engagement strategies.Partnership marketing - Support marketing efforts for industry partnerships, ensuring alignment and execution of co-branded initiatives.CRM & marketing automation - Work within HubSpot (or similar tools) to segment audiences, schedule campaigns, and improve lead petitive & market research - Stay on top of industry trends, competitor activity, and new marketing opportunities.Ideal **Process oriented with a passion for campaign marketing and executionStrong project management and organizational skillsHands-on collaborator that works well in teams and cross-functionallyAn avid learner who is as excited about tests and experiments as much as wins and resultsA strong interest in understanding the customer and delivering a highly engaging and tailored experienceStrong attention to detail, time management skills and ability to prioritize effectivelyInterest in start-ups, technology, and / or healthcareA bachelor's degree and strong marketing background3 to 6 years of total professional experience2+ years of campaign marketing experienceExperience and interest in marketing to small businessesCompany working hours are 8am-5pm CT Based in Austin, TXHybrid work schedule - Monday to Thursday in office and Friday remoteWe recognize that team members may need flexibility around office hours for personal situations. Flexibility can be offered.Collaborative, supportive, and high performing cultureHealth ** medical and dental coverage401k benefits Unlimited and flexible paid time-offMaternity and Paternity leaveCommuter benefitsStructured training program to help you learn critical business skillsCareer planning with a focus on professional development An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successesEligible for equity options grantsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Created: 2025-05-07