Growth Marketing Manager

Job Description: Growth Marketing ManagerAbout Perennial Services GroupPerennial Services Group (PSG) is a fast-growing platform of residential landscaping, pest control, and turf care brands. We support a network of local businesses, helping them scale with best-in-class marketing, operations, and customer service. As we expand, we're building a fast-moving, hands-on marketing team focused on driving measurable growth.Position OverviewWe're hiring a Growth Marketing Manager to lead high-impact marketing campaigns across our network of local brands. This role will manage email, SMS, SEO content, and direct mail initiatives, working directly with local teams to plan and execute campaigns. You'll be hands-on, results-driven, and part of a growing team building scalable, repeatable marketing systems.Key ResponsibilitiesCampaign Strategy and Execution· Lead the development and execution of email, SMS, and local marketing campaigns across Perennial's 30+ brands.· Partner with local businesses to create customized seasonal campaigns and promotions, while enhancing brand presence and community engagement.· Lead the development and maintenance of a centralized content and campaign calendar to ensure alignment and timely execution across all initiatives.· Manage external vendor relationships to execute direct mail, door hanger, and localized density marketing efforts effectively.· Pilot new local marketing channels (e.g. social media, Nextdoor, community sponsorships) to broaden customer reach and engagement.SEO Content Creation· Oversee the creation of SEO-optimized content to drive sustained growth in organic traffic across all brand websites.· Collaborate closely with the internal marketing team to align SEO strategies with overarching content and brand goals.Performance Tracking and Optimization· Partner with the revenue team to track campaign performance and leverage insights to refine audience targeting, messaging, and promotional strategies.· Support the development and management of marketing budgets, with a focus on direct mail and other localized campaigns.Collaboration and Growth· Foster strong relationships with local businesses to encourage participation, gather input, and ensure seamless execution of local marketing initiatives.· May manage junior marketing team members based on experience and team expansion.Qualifications· 5-10 years of marketing experience, with a focus on email, SMS, SEO, and local marketing execution.· Strong project management skills, with experience supporting multiple brands or locations.· Proficiency with HubSpot, Mailchimp, and campaign reporting tools essential, and experience with design tools for campaign collateral (e.g., for email templates, mailers, door hangers) a plus.· Experience in home services, consumer services, or SMB environments is a strong plus.· Clear, proactive communicator who thrives in a fast-paced, high-growth environment.What Success Looks Like· Campaigns are delivered on schedule with growing engagement and conversion rates.· New marketing channels are tested, evaluated, and rolled out based on performance.· Centralized marketing calendar that keeps activities organized and visible.· Campaign messaging and promotions are continuously refined for better results.· Budget tracking and performance reporting are consistently maintained.· Strong partnerships are built with local brands, driving better marketing execution network wide.Why Join Perennial?At Perennial, you'll make a visible impact across dozens of brands while building your career with a team that's scaling fast. We value creativity, data-driven decisions, and action. If you want to help grow a network of trusted local businesses "” and grow with us "” we'd love to meet you.Pay Transparency:We are committed to pay transparency and equitable compensation. The salary range for this position is $75,000.00-$95,000.00, based on experience. Additional benefits include health insurance options, 401k plan with a company match, and paid time off. We encourage open discussions about compensation throughout the hiring process.Physical Requirements:This position primarily involves sedentary work in an office environment. It requires prolonged periods of sitting, occasional standing, and walking. The role may involve repetitive motions such as typing and using office equipment. Light lifting of office supplies (up to 10 pounds) may be required. The ability to use a computer, communicate effectively, and focus for extended periods is essential."We are an Equal Employment Opportunity ("EEO") Employer."It is a fundamental of Perennial Services Group to not discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws.E-Verify Employer Notification:We are an equal opportunity employer and actively participate in the E-Verify program. All candidates must provide proper documentation to establish their identity and legal authorization to work in the United States. We are committed to maintaining a compliant and fair hiring process.

Created: 2025-05-07