Director, Paid Search

Alley is an award-winning digital marketing agency with teams across Australia and the U.S. We specialize in delivering measurable growth for some of the most exciting brands in retail and eCommerce. As we continue to scale, we're looking for a high-achieving, performance leader to help take one of our most dynamic client partnerships to the next level.The RoleThis is a senior leadership position designed for a performance marketing expert who thrives on both client ownership and operational leadership. You will be the day-to-day lead on a major search account, while also building and shaping Alley's overall paid search offering. You'll oversee the strategy, execution, and innovation roadmap for paid search campaigns, manage a team of SEM specialists, and play a critical role in both internal growth and external client success.What Youll DoLead a key enterprise-level client relationship, owning the paid search strategy and aligning media with business goalsServe as the senior client contact and strategic advisor, offering proactive insight, foresight, and leadership across all paid search initiativesDesign and scale best-in-class SEM programs across Google Ads, Microsoft Ads, and emerging search channelsBuild and mentor a high-performing paid search team, fostering a culture of innovation, learning, and accountabilityDefine Alley's search playbook: from keyword strategy and automation to budget planning, audience innovation, and measurement frameworksCollaborate cross-functionally with Account Management, Creative, Analytics, and Executive Leadership to elevate the impact of search within the broader media mixOwn department-level P&L responsibilities, including profitability, staffing, and growth forecastingStay ahead of platform updates, algorithm changes, and industry trends"”ensuring Alley's clients are always ahead of the curveWhat Youll Bring7+ years of paid search experience, including deep technical knowledge of Google Ads, Microsoft Ads, GA4, and third-party tools like SA360, Skai, or Marin3+ years managing SEM teams and overseeing large-scale client portfoliosProven success leading complex, multi-market search accounts with large budgets and performance targetsStrong commercial acumen with experience managing financials, margins, and growth roadmapsClear, confident communicator who can guide senior stakeholders through data-backed recommendationsA bias for action, curiosity, and innovation "” you're not just optimizing campaigns, you're building what's nextExperience collaborating with performance media, analytics, and creative teams to drive full-funnel impactWhy Join AlleyAt Alley, performance isn't just a buzzword "” it's our promise. We're an award-winning agency built around driving real business outcomes for our clients. As we grow, we're building a team of passionate marketers who are curious, ambitious, and committed to doing work that matters.Here's what you can expect:A performance-first culture grounded in trust, ownership, and growthThe opportunity to work with innovative brands across industries and marketsFull remote flexibility and a collaborative, supportive team environmentA place where your ideas, leadership, and results make a real impactLearn more at to grow with us? Apply now, we'd love to hear from you.

Created: 2025-05-07