Brand Marketing Manager

Brand Marketing Manager - On SiteBUILT is one of the fastest-growing protein snack brands in the US. Our signature product, BUILT Puff, has a delicious taste and unique, indulgent marshmallowy texture that has everyone talking on social. Born as a DTC brand, BUILT is expanding rapidly across the U.S. with distribution in Walmart, Sam's, and Costco to name just a few.The Brand Marketing Manager plays an important role in manifesting the brand's strategic vision across touchpoints and infusing it into the cultural zeitgeist. They will help lead social and influencer strategy, retail marketing program strategy, and support new campaigns, inclusive of new product launches and brand campaign extensions. This role will collaborate closely with cross-functional teams to help drive brand awareness, trial, social engagement, and cultural relevance with our target audience.The ideal candidate will have a passion for the latest in content creation, social trends, breakthrough insights and analyzing brand health across non-traditional and traditional channels to find areas of opportunity. This candidate has a track record of successfully bringing campaigns and new products to market and amplifying them across touchpoints.This role reports to the Senior Director of Brand; with potential to also have the Social Media Manager and Marketing Associate report into this role.What You Will Do: Develop social and influencer marketing strategies that breakthrough, are on brand, and make us even more popular with our target audience than ever beforeMonitor social and brand performance and recommend optimizations informed by a deep understanding of positioning, target audience, category and competitorsCreate robust shopper marketing plans, with the support of the Marketing Associate, that help drive conversion at shelfWork closely with the Social Media Manager, who oversees social media content and influencer execution, collabs, sponsorships, and community managementWork closely with the Marketing Associate, who oversees shopper marketing programs, coupon programs, and copy and brief development for new productsAttends all related cross-functional meetingsOther duties as assignedMeet all deadlines as directedYou Are: Obsessed with what is trending and how to tap into cultural conversationsCreative, curious, and passionate about building great marketing campaigns, and launching breakthrough innovation.A positive spark that motivates their team and cross-functional stakeholders towards brand vision and always seeing opportunities to help a brand growA self-starter with excellent problem-solving skills and the ability to prioritize and drive results in a fast-paced environment with shifting deadlinesProficient in marketing tools and software, including but are not limited to; Microsoft Office (Word, Excel, PowerPoint)What You Need:Bachelor's DegreeMinimum 3-5 years of brand management experience; with at least one year of people management experience.Experience working for or with creative and media agencies, internal and/or externalExperience working for a CPG brand, either directly or as a clientExperience in leading social and influencer campaigns that get recognizedExperience in managing marketing budgets for national brandsThrive in a fast-paced environment with multiple prioritiesOrganized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solveExcellent verbal and written communication skills with keen attention to detailProactive, problem-solving, self-starterPlease no outside recruiting contact.Full time position, working at our American Fork, Utah office.

Created: 2025-05-07