Growth Marketing Specialist

About Us:VELA is a fast-growing e-commerce fashion brand passionate about storytelling, community, and innovation. We are scaling rapidly and are looking for a Growth Marketing Specialist who thrives on performance metrics, creativity, and results.Role Overview:You will lead lifecycle marketing (email and SMS), SEO, YouTube optimization, blog growth, and support paid media efforts. You'll build and execute strategies to drive customer retention, boost lifetime value (LTV), grow organic traffic, and optimize campaign performance across digital channels.Key Responsibilities:Email Marketing:Build and manage automated flows (welcome series, abandoned cart, winback, etc.)Launch and optimize weekly email campaigns with A/B testing (subject lines, creative, send times)Increase open rates, click-through rates, and conversions through ongoing testing and experimentationPerformance Marketing Support:Coordinate with creative and marketing teams to ensure ad creative and copy are developed on scheduleSupport the execution of paid campaigns managed by an external consultant (Meta, Google, TikTok)Analyze ad performance reports, flag areas for optimization, and recommend improvements based on dataSEO and Blog Strategy:Manage the SEO-driven blog content calendar and optimize articles for ranking and engagementConduct keyword research to drive organic traffic growth and inform content strategyYouTube Channel Optimization:Oversee posting and optimization of YouTube videos, ensuring titles, descriptions, and SEO tags are fully optimizedMonitor YouTube performance analytics and recommend improvements to boost visibility and engagementGrowth Reporting:Track and analyze campaign performance across email, ads, SEO, and YouTubeDeliver regular insights and actionable recommendations to leadershipCross-Functional Collaboration:Work closely with Product, Creative, Content, and Merchandising teams to align messaging and optimize user experience across all touch pointsRequirements:5+ years in a growth marketing, lifecycle marketing, or retention-focused role (e-commerce preferred)Hands-on experience with Klaviyo, Shopify, Google Analytics, Meta Ads Manager, and SEO toolsStrong analytical skills; ability to interpret data and translate into actionable insightsExperience managing or supporting paid media campaigns with a focus on performance optimizationExcellent project management, time management, and communication skillsStrong copywriting skills for customer-facing campaignsBenefits:Competitive Salary401k with Company Match14 days PTO + Paid National Holidays + Paid Eid HolidaysCreative and supportive team environmentGrowth opportunities within the company

Created: 2025-05-07