Acquisition Manager

About the Role:Dashing Diva is seeking a strategic and detail-oriented Acquisition Manager to support our growing eCommerce team. This role is essential in driving awareness, engagement, and conversion across all digital and offline touchpoints in support of our brand mission: empowering self-expression through innovative nail care solutions.You will lead the end-to-end planning and execution of full-funnel media campaigns"”from brief to activation to optimization. Youll be the brand's performance marketing & media expert, ensuring all campaigns align with Dashing Diva's positioning and meet performance goals. Youll collaborate closely with internal brand, creative, and ecommerce teams, as well as external media and agency partners, to deliver best-in-class execution.What You Will Do:Lead customer acquisition strategy and manage integrated paid media campaigns across search, social, video, mobile, affiliate, programmatic, CTV and display with a strong focus on driving awareness and sales, particularly across key platforms like Google, Meta, TikTok, Pinterest, and social commerce channels such as TikTok Shop and Instagram Shop.Develop and execute growth campaigns for new product launches and evergreen collections, ensuring alignment across paid ads, organic social, and social commerce platforms.Own the end-to-end creative development process for paid media"”from ideation and brief writing to asset review, messaging, and testing.Drive experimentation across targeting, creative, and placements to continually optimize for CAC, ROAS, and new customer growth.Partner closely with the site and analytics teams to support funnel optimization, pixel integrations, and conversion tracking"”especially across social commerce touchpoints.Monitor performance, generate insights, and communicate learnings to leadership with clear recommendations for iteration and scale.Stay ahead of trends in social commerce, consumer behavior, and the beauty industry, using insights to inform campaign strategy and execution.What We're Looking For: Comprehensive media expertise, including strategy, planning, and buying across all channels: TV, CTV, social media, search, video, and programmaticStrong understanding of SEM, with hands-on experience planning paid search campaignsExcellent project management capabilities with a proven ability to manage multiple prioritiesExceptional attention to detail and a passion for diving into the specificsResults-driven mindset with the persistence to meet deadlines and stay on budget, even when facing challengesProactive, self-starter attitude with a start-up mentality"”able to take initiative and drive ideas forwardFamiliarity with the beauty industry, including competitive landscape, retail environment, and digital activationsStrong communication and presentation skills, both written and verbalProficient to advanced skills in Microsoft Excel and PowerPointSolid analytical skills to interpret data and inform strategy5-7 years of relevant media experienceBachelor's degree requiredYou'll love working at Dashing Diva because:Great work environment to grow and learn new skillsWe are collaborative and work closely with each otherWe give everyone a chance to be creative and value input and feedbackWe participate in fun events like Beautycon, NYFWIn-office catered breakfast, lunches, and team lunches, team outings, and team-building activitiesPerks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!About Dashing Diva:We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It's all powered by one purpose - empowering you to "Own Your Diva" and wear it proudly from your fingers to your toes.

Created: 2025-05-07