Paid Media Specialist

Position: Paid Media SpecialistEmployment Type: Full TimeLocation: On site five days a week in Boulder, COSalary: $60-80k DOE + competitive benefitsOverviewThis role is ideal for a strategic, results-driven professional eager to shape our online presence, drive donor acquisition, and enhance engagement through innovative digital strategies.You'll develop and execute a digital fundraising strategy aimed at securing $100K in online donations within the first year, leveraging 1,000-5,000 contributions ranging from $20 to $100+. You'll work collaboratively with internal teams and external partners to create compelling content, analyze campaign performance, and refine strategies for long-term scalability.Key ResponsibilitiesCampaign **Develop and execute data-driven digital fundraising campaigns to meet revenue and donor acquisition goals.Coordinate with internal teams and agency partners to align campaigns with Greenhouse's objectives.Manage a content calendar to ensure consistent and strategic donor engagement.Content Development & Social *Partner with the Brand and Marketing Manager to maintain brand consistency and messaging.Create engaging content for social media, email, and the website, tailored to key audience segments.Stay ahead of digital marketing and fundraising trends to enhance content strategies.Analytics & *Conduct A/B testing and leverage data analytics to optimize campaign effectiveness.Develop dashboards to track campaign performance, ROI, and donor behavior, focusing on achieving first-year fundraising goals.Use insights to improve donor retention and acquisition strategies.Donor Engagement & *Maintain accurate donor and campaign data using CRM platforms like Salesforce.Ensure seamless integration of digital platforms with internal systems for streamlined operations.Cultivate strong relationships with online donors, fostering long-term engagement and support.Qualifications*Bachelor's degree in a related field.3+ years of experience in digital marketing, fundraising, or social media management.Strong written and verbal communication skills, including presentation abilities.Proficiency in digital platforms (e.g., Meta, LinkedIn, Google Ads) and analytics tools.Highly organized, with excellent project management skills.Enthusiasm for a full-time, in-office role in Boulder, CO.**Experience with CRM systems like Salesforce and project management tools such as .Knowledge of digital advertising strategies and platforms.Proven success in digital fundraising, including campaign execution and donor engagementIf interested please apply with most updated resume!

Created: 2025-05-07