Digital Marketing Manager

Ads & Email Marketing Manager - E-CommerceLocation: Old Town Scottsdale, AZ (On-Site)Salary Range: Competitive, DOECompany: Sleepyhead USAAbout SleepyheadSleepyhead is a high-growth e-commerce brand disrupting the college sleep market with premium mattress toppers and sleep accessories. We're known for our direct-to-consumer model, data-driven marketing, and rapid expansion. As we gear up for even greater scale, we're looking for a strategic Ads & Email Marketing Manager to help assist our paid media and lifecycle marketing efforts.Position Overview:We are seeking a full-time, in-person Ads & Email Marketing Manager who can help lead paid ad campaigns (Meta, TikTok), optimize TikTok Shop strategy, and scale email/SMS programs. You'll help own performance, vision, budgeting, and growth strategy of these channels. This isn't a role for someone who needs step-by-step instructions "” it's for a creative, analytical thinker who thrives in a fast-paced, high-growth e-commerce environment.You will be working alongside a Marketing Director who has been with Sleepyhead for over 3 years and is deeply familiar with the brand. This role will help support her in managing departmental functions, with each team typically having two people.Key Responsibilities:Paid Media Strategy & Execution:Optimize paid media channels across Meta (Facebook/Instagram), TikTok, and Pinterest.Develop and execute full-funnel campaigns with clear performance targets (ROAS, CAC, AOV).Allocate ad spend strategically across platforms, monitor pacing, and reallocate budget based on performance data.Lead the creative direction for ad content, collaborating with our creative and influencer teams.Email & SMS Marketing:Manage flows, campaigns, and A/B tests using Klaviyo and Attentive.Build customer journeys for key segments (prospects, students, parents, repeat buyers).Drive open rates, CTR, conversion, and LTV through segmentation and behavioral triggers.TikTok Shop & Influencer Marketing:Scale TikTok Shop sales by optimizing product listings, bundles, reviews, and short-form video content.Partner with influencers to drive awareness, engagement, and conversion through user-generated content (UGC).Collaborate with internal teams to develop performance reports.Budgeting, Projections & Analysis:Help with paid ads and email budget, making data-informed decisions on allocation and spend efficiency.Create and maintain forecasting models that tie spend to revenue targets.Report weekly performance results with clear insights and action steps.Team Collaboration & Leadership:Work cross-functionally with creative, operations, and leadership teams to align on marketing calendar and promotions.Drive accountability and visibility around campaign goals, performance, and learnings.Present strategy, projections, and results directly to the CEO and executive leadership.Qualifications:5+ years of experience in performance marketing or e-commerce media buying.Proven track record scaling Meta and TikTok campaigns profitably.Strong understanding of email/SMS best practices and experience with Klaviyo or similar fortable managing $250K-$750K/month in ad spend.Skilled in data analysis, budget ownership, and revenue forecasting.Proficiency in Excel/Google Sheets and working knowledge of attribution tools.Strategic thinker with executional grit and creative judgment.Why Sleepyhead?You'll make a direct impact on a high-growth DTC brand.You'll have ownership of strategy, spend, and results.You'll work in a fun, entrepreneurial, and purpose-driven environment.This position is full-time and in-person at our Old Town Scottsdale office (Monday-Friday, 8:30am-5pm). Benefits include a matching 401(k), health, dental, vision insurance, PTO, holiday pay, and more.Please do not apply if seeking remote or hybrid work.Ready to Build and Scale with Sleepyhead?If youre a growth-minded digital marketer ready to lead strategy, execution, and results across paid and owned channels "” we'd love to hear from you.If you are a recruiter or staffing agency, please do not reach out.

Created: 2025-05-08