Director of Marketing & Strategic Communications

The Cummer Museum of Art & Gardens seeks a dynamic and hands-on Director of Marketing & Strategic Communications to join our executive team and lead all aspects of the Museum's marketing, communications, and brand strategy.This is a unique opportunity for a creative, strategic professional who loves both building big-picture plans and rolling up their sleeves to execute them.The Director of Marketing & Strategic Communications will serve as the Museum's chief brand steward, storyteller, and media liaison, leading initiatives that elevate visibility, grow diverse audiences, and strengthen community connections. The role collaborates cross-departmentally and works closely with outside vendors to implement a comprehensive communications and marketing plan in alignment with the Museum's strategic priorities.Essential Function:Support the Cummer Museum's mission, vision, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect of individual, commitment to our community, and accountability and ownership.Strategic & Tactical LeadershipServe as the Museum's primary marketing strategist, brand steward, and content creator.Develop and implement a comprehensive communications and marketing plan that aligns with the Museum's strategic goals and priorities.Participate and collaborate as a member of the Museum's Executive team, providing input and counsel for decisions affecting the Museum's annual and long-term operating plans, including the strategic plan, program priorities, capital needs, and human and financial resources.Work cross-functionally with Development, Learning & Engagement, Curatorial, Visitor Experience, and leadership teams to amplify institutional messaging.Content Development & DistributionIn conjunction with colleagues and vendors, write, design, and produce content for all digital and print platforms, including website, e-newsletters, social media, donor communications, and impact reports.Ensure the Museum's website is updated and is in alignment across all communication platforms.Maintain consistency of tone, message, and branding in all municate with donors, members, and other key stakeholders to support the Museum's mission and to keep stakeholders informed of goals and successes.Digital Marketing & Social MediaManage and grow the Museum's digital presence, including social media platforms and email marketing.Schedule original content tailored to platform and audience.Monitor analytics and engagement data to inform future strategy.Media Relations & PublicityServe as the primary media contact and spokesperson.Write and distribute press releases, coordinate interviews, and build strong relationships with local, regional, and national media.Respond to media inquiries and proactively pitch stories to increase visibility.Campaigns & PromotionManage event listings, advertising schedules, and outreach to community calendars and tourism platforms.Partnerships & Community EngagementIn conjunction with colleagues, cultivate relationships with community organizations, tourism partners, and cultural institutions to extend the Museum's reach.Represent the Museum at community events and professional gatherings.Budget & Project ManagementDevelop and manage the communications and marketing budget in coordination with the Chief Curator.Coordinate timelines and deliverables for all marketing-related projects.Manage relationships with outside vendors and freelancers as needed.Knowledge, Skills and Abilities:Bachelor's degree in Marketing, Communications, Public Affairs, or a related field; Master's degree preferred.Minimum of 7 years of progressively responsible experience in marketing or communications, preferably in a nonprofit or cultural institution.Exceptional written and verbal communication skills, with demonstrated ability to create compelling content for a broad array of target audiences.Strong organizational skills with the ability to manage multiple projects independently and meet deadlines.Proficiency in digital platforms including Content Management Systems (e.g., WordPress), email marketing (e.g., Campaign Monitor), and social media tools.Familiarity with design tools such as Adobe Creative Suite is a plus.Experience with Blackbaud Altru is a plus.Creative, detail-oriented, and mission-driven.Willingness to work evenings and weekends for Museum events.Valid Florida driver's license required.Physical Requirements/Work Environment:Must be able to occasionally lift/move up to 10 poundsSpecific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.Normal building and office environment with occasional outside workFrequently required to talk or hearFrequent periods of sitting (6+ hours) may be required during the workdayFrequent periods of standing (4+ hours) may be required during eventsWhy us?Medical, dental, vision, life insurance, telemedicine, short-term and long-term disability coverages.403b retirement plan with match up to 5%.Generous Paid Time Off and Holiday Structure.Early Access to exhibitions before public access.Reciprocal membership and admission access to over 2,000 gardens and institutions through:AHS (American Horticultural Society)NARM (North American Reciprocal Museum Association)ROAM (Reciprocal Organization of Associated Museums)Discounts in café and Museum petitive compensation with opportunity for professional development.Did we mention this is a museum and historical gardens? We're surrounded by beauty. Our Mission: To Engage and Inspire through the arts, gardens, and education. Remote work: Monday onlySalary Range: $80,000 to $90,000Cover letter and resume required.Qualified applicants send résumé, cover letter, and salary requirements to the Cummer Museum of Art & Gardens, Attn: Human Resources Department, 829 Riverside Avenue, Jacksonville, FL 32204 or jobs@

Created: 2025-05-08