Brand Strategist Manager

Job ***** Brand Strategist Manager - Apex Homes (English only)***** Cupertino, CA and San Jose CAReports ***** Director of Marketing or Executive TeamAbout Apex HomesApex Homes is a California-based design-build company under the AlphaX Group, offering turnkey housing solutions including ADUs, single-family homes, and small-lot developments. We streamline construction through standardized designs, efficient permitting, and vertically integrated execution. Our mission is to deliver modern, attainable homes with speed and quality.Position OverviewWe are seeking a creative and strategic Brand Strategist Manager to lead the development and execution of Apex Homes' brand identity across digital, print, and experiential channels. This role is ideal for someone with a strong sense of visual storytelling, messaging, and customer psychology who can elevate brand awareness, trust, and market positioning.Key Responsibilities Develop and implement a comprehensive brand strategy aligned with company goals and target audiences. Own brand positioning, tone of voice, and messaging framework for all Apex Homes marketing and sales materials. Manage the creation and consistency of branded content across all channels (website, social media, print, events, signage, etc.). Collaborate with marketing, sales, design, and construction teams to ensure a cohesive customer experience that reflects the brand. Support product launches, community events, and strategic partnerships through branded materials and campaigns. Work with designers, videographers, and copywriters to bring the brand to life across media formats. Monitor brand performance and customer engagement metrics to refine strategy. Protect and evolve brand standards as the company grows into new regions and offerings.Qualifications• 4-6 years of experience in brand strategy, creative direction, or marketing"”preferably in real estate, architecture, design, or consumer goods.• Strong storytelling, copywriting, and content planning skills.• Solid understanding of branding principles, customer journey mapping, and visual identity systems.• Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, Figma) and collaboration platforms (e.g., Asana, Slack, Trello).• Ability to lead cross-functional projects and communicate with both creative and business stakeholders.• A self-starter with a high level of ownership, creativity, and attention to detail.Why Join Apex Homes?• Help shape the identity of a fast-growing company in the housing innovation space.• Work closely with founders and leadership to make real impact.• Join a mission-driven team passionate about quality, speed, and design in construction.

Created: 2025-05-08