Marketing Manager - Consumer & Shopper Insights

TITLE: Marketing Manager - Consumer & Shopper InsightsPOSITION TYPE: Full Time (W2)LOCATION: Plano, TXABOUT WorldLink:WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. Were grounded by humility and driven by ambition. Were passionate, and we love tough problems and new challenges. You dont hear a lot of "I dont know how" or "I cant" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.For more information about our craft, visit we're looking for:We are looking for a Marketing Manager - Consumer & Shopper Insights to join our team.Role and Responsibilities:Support the learning agenda for the assigned programs in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.Support the definition of the target consumer, the value proposition and portfolio segmentation through data and insights analysis.Support the design and delivery of the Go to Market Strategy by leading its internal alignment with organization and HQ stakeholders, delivering the analysis required to define the Objectives, Goals, Strategies and Measures (OGSM).Co-manage key agency relationships in building foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits.Co-Lead the preparation of the Integrate Marketing Communication plans also by providing leadership of multi-functional team inclusive of Media, Creative, Influencers, Brand Experience, Partnership, PR.Review all communications assets, advertising, promotional materials, public relations announcements, press releases for brand alignment.Support the performance management by ensuring all campaigns, programs and activations deliver against aligned OGSM.Required Experience and Education:4-6 years of experience in marketing, business strategy, or product marketing - experience in the CPG or Electronics business is a plus.Bachelor's Degree.Experience with GTM planning, Campaign Execution, Campaign performance analysis.Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.Experience developing programs for Gen Z and Gen Alpha is a plus.Necessary Skills and Attributes:Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Willingness to ramp up rapidly and lead the strategy, selection and measurement of partners with minimal supervision.Strong ability to collaborate with cross functional partners from an analytical and creative perspective, with focus on performance-based marketing outcomes.A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooksAbility to articulate objectives clearly and ensure that program tactics directly support those objectives and associated measurement plans.Physical Demands:The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.WHAT we'll bring:During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)WHAT you should know:Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

Created: 2025-05-08