Brand Manager

Brand ManagerLocation: On-site Madison, WIIndustry: Food manufacturingThe ideal candidate will have 5+ years of marketing experience in the CPG industry, preferably with a strong background in data analytics, marketing program execution, and packaging innovation. Skilled in using Nielsen, IRI, or SPINS data, and can confidently manage cross-functional projects from concept to execution.This person is both a big-picture thinker and detail-oriented executor, capable of managing budgets, leading seasonal campaigns, and driving growth initiatives across various channels"”including digital, shopper marketing, and Amazon. Strong communication, project management, and decision-making skills are essential, as is the ability to thrive in a fast-paced, agile environment.Responsibilities:Analyze consumer/consumption data to monitor health of business and identify insights to drive strategy and directionDemonstrate strong understanding of key P&L drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurationsPartner with Sales, Shopper & Customer Marketing to identify and execute strategic growth opportunities at retailManage the business day-to-day, including budgets and serving as a point person for the communications team on execution of seasonal brand campaigns, and packaging and marketing collateral updatesDevelop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market sharePlan and oversee execution of promotional activities including shopper marketing, digital/social, PR, Amazon and moreAnalyze marketing programs and adjusts strategy and tactics to increase effectiveness and impact over timePartner with a cross-functional team, develop, test, and execute product and packaging innovation in line with brand strategiesAssist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logisticsSteward both big picture strategy and executional details, including identifying areas for optimizationManage key marketing projects, including, but not limited to: Packaging- Work with procurement and co-manufacturing teams to develop new packaging formats and configurations for new channels/customers. Track & execute packaging changes for consistency across the line and manage processes according to packaging production timelinesEducation/Experience:Bachelors degree required, MBA highly preferred, ideally with a marketing emphasis5+ years brand management experience preferably in the CPG spaceProficiency with data analytics, innovation, packaging development, and market research processesExperience working with SPINS, IRI or Nielsen dataBonus Points:Strong ability to analyze and synthesize data to uncover insightsExcellent strategic thinking & decision-making skillsVery strong team player, ability to work with and influence cross-functional teams.Project management skills, including ability to manage against strategies, budgets, and timelinesGreat problem-solving skills & sense of job ownershipExcellent written and verbal communication skillsAbility to handle and prioritize multiple tasksComfort operating in a fast paced, nimble and lean environmentTravel Requirements: 15% travel for trade shows, manufacturing facilities, training, customer meetings, and/or conferences

Created: 2025-05-08