Marketing Coordinator

Marketing CoordinatorLocation: Jupiter Inlet Lighthouse & Museum, Jupiter, FLReports To: Marketing & Communications ManagerJob Type: Full-TimeJob Overview:The Jupiter Inlet Lighthouse & Museum is seeking a highly motivated Marketing Coordinator to support and execute digital and content marketing initiatives. This role is responsible for managing social media, website updates, content creation, and email/text marketing campaigns. The Marketing Coordinator will support the Marketing & Communications Manager by handling the administrative side of marketing while also contributing creatively to social media and digital content. The ideal candidate has a strong background in digital marketing, videography, graphic design, and content strategy to enhance the museum's online presence and engagement.Key Responsibilities:Social Media & Content CreationDevelop, execute, and manage social media strategies aligned with the museum's marketing goals in conjunction with the Marketing & Communications Manager.Create, schedule, and publish engaging content across social media platforms (Facebook, Instagram, X, TikTok, YouTube), maintaining brand consistency.Update and manage Facebook events.Plan, shoot, edit, and produce high-quality video content to promote signature events, programs, and the museum's historical significance. Design visually appealing graphics for social media and newsletters.Design flyers, digital assets, and signage for the museum's signature events.Maintain a library of digital assets (photos, videos, logos, and templates).Engage with followers by responding to comments, messages, and tagged posts in a timely and professional manner. Website Management and SEOOversee website updates, ensuring content is accurate, fresh, and aligned with brand objectives. This includes the museum's monthly calendar of events.Optimize website navigation and user experience to improve engagement and conversions. Implement SEO strategies, including keyword research and content optimization, to enhance search rankings.Collaborate with external partners for technical maintenance and security updates as needed. Email & Text MarketingDevelop and execute monthly email marketing campaigns, including the museum's general Monthly Newsletter and event promotional content. Assist the Development Manager with the design and deployment of the monthly Member Newsletter. Assist the Historian & Collections Manager with the design and deployment of the Quarterly Newsletter. Create compelling email copy and graphics to enhance audience engagement and retention.Track and analyze email performance, making data-driven recommendations for improvement. Build and deploy text campaigns targeting the membership base and expanding into e-commerce. Establish automated messaging journeys to retarget event attendees and program participants. Manage email lists and audience segmentation in Mailchimp in conjunction with the Development Assistant. Analytics & ReportingMonitor key performance metrics for digital channels, including social media, website traffic, and email marketing.Generate monthly reports with insights and recommendations to improve engagement and content effectiveness. Work closely with the Marketing & Communications Manager to align digital strategies with overall marketing goals. Skills & Qualifications:Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).2-5 years of experience in social media management, content creation, or digital marketing preferred. Proficiency in graphic design tools such as Adobe Creative Suite and Canva. Experience in video production, including filming, editing, and using video software (Adobe Premiere Pro, Final Cut Pro, etc.).Knowledge of SEO strategies and website management (WordPress preferred). Familiarity with email marketing platforms (Mailchimp preferred) and text marketing automation. Strong understanding of social media analytics and reporting tools (Sprout Social and Meta preferred).Knowledge in Blackbaud/Altru a plus.Excellent writing, editing, and communication skills.Ability to multitask and manage multiple projects in a fast-paced environment. Passion for history, culture, and education is a plus.Must have reliable transportation. Professionalism in manner and appearance. Schedule & Work Environment:Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with special events and evenings as needed. Office-based role with time spent outdoors for video shoots and events. Some weekend work required for events or urgent pensation & Benefits:Salary: $55,000 - $60,000, based on experienceHealth insurance stipendPaid time off and holiday payRetirement savings plan options with company matchOpportunities for professional development and career growth

Created: 2025-05-08