Digital Campaign Specialist / Marketing Professional II

Description:Use Commercial Title: Digital Campaign SpecialistWhat are the 5 must-have skills for this position?Experience in digital marketing.Ability to create and develop digital marketing strategies.Highly organized.Experience working with multiple digital platforms.What are your nice-to-have skills for this position?Adobe Analytics.Additional Information:Involves implementation and execution, consultation, and working with multiple stakeholders at both U.S. and global levels, covering multiple projects.The Digital Campaign Specialist will be responsible for supporting and executing multi-channel digital campaigns in internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey. This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution and flow that deliver best-in-class customer experiences and promote preference and demand for Healthineers brand and products.Reporting directly to channel head of the Digital Campaign Management team, this is an individual contributor role with strong multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment. This position creates large impact on customer experience and therefore impact on the continued value of our brand and business results.This position will act as an interface between key account managers for business, marketing and communication, various digital channel, and social media teams.Primary Duties and Responsibilities:Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research organic and paid. Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and detailsAccountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirectsConsults on content and creative execution for web, emails, search ads, of web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practicesCoordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teamsEnsures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring campaign to production. Ensures quality of customer interactions and promotes a best-in-class customer journeyPrepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, coordinates additional needs back to BA or regionKeeps attention on campaign results to capture and further apply best practices. Consults on optimization opportunitiesExperience / Skills / Qualifications:BS degree in Marketing, Information Science, Digital/Interactive Communications Design or related field required2 - 4 years' experience required in digital marketingIn-depth knowledge of multi-channel digital campaign tool landscapeExperience working with multiple global stakeholdersPolished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skillsExpertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, multichannel campaign deployment expertiseRequired experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, ability to design effective digital customer journeys.Professional experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, web design.Preferred operational knowledge of Percolate, Eloqua, CMS, Adobe AnalyticsAbility to promote success of digital marketing campaigns for awareness, education and demand generation, and KPIs/expected resultsAbility to consult on digital campaign best practicesAbility to provide direction, leadership, project management, and collaborationAbility to work as a self-starter with a demonstrable understanding of the latest digital marketing technologiesEnthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscapeAbility to set priorities for multiple projects competing for scarce time and resources and deliver on time. Must work well under pressure and tight deadlines.Ability to correct, organize, present and implement project requirementsAbility to develop ideas that result in improvements to existing procedures, projects or materialsHighly motivated; taking ownership of multiple projects and their deliverablesStrong analytical aptitude, with extreme attention to detail and qualityThis position may suit you best if you are familiar with the below:Experience working with multiple global stakeholdersPolished professional with good interpersonal and communication skills, strong analytical and problem-solving skillsAbility to work as a self-starter with a demonstrable understanding of the latest digital marketing technologiesEnthusiastic about learning and integrating new technologies and applying new approaches to the various sitesAbility to set priorities for multiple projects and work well under pressure and tight deadlinesHighly motivated; taking ownership of multiple projects and their deliverablesStrong analytical aptitude, with extreme attention to detail and quality.

Created: 2025-05-08