Social Media Coordinator

About SERHANT.SERHANT. is the most followed real estate brand globally, calibrated for tomorrows marketplace,delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes thetraditional brokerage model by innovating through media and content creation and is poweredby a full-service in-house film studio as well as an amplification platform that puts our propertiesin front of more people than anyone else.SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in theworld.About the RoleThe Social Media Coordinator at SERHANT. Studios plays a crucial role in executing and managingsocial media strategies across platforms to amplify brand presence, engage audiences, andachieve business objectives. Reporting to the Director of Integrated Marketing, the Social MediaCoordinator is responsible for day-to-day operations, content scheduling, and performancetracking.Responsibilities• Manage and maintain content calendars for SERHANT.'s social media platforms.  • Coordinate with creative teams to source and prepare photos, videos, and copy for posts.  • Format, publish, and ensure high-quality execution of social media content.  • Support the planning and execution of social media campaigns with  cross-functional teams.• Monitor social channels, engage with followers, and respond to inquiries promptly.  • Leverage AI tools for content ideation, script development, and copywriting to streamline processes and enhance creativity.• Track and leverage trending topics for real-time engagement opportunities.  • Analyze content performance using tools like VistaSocial or native platform's reporting • Prepare regular reports highlighting engagement, growth, and actionable insights.  • Optimize social content calendars based on performance data to improve reach and conversions.• Stay updated on social media trends, platform updates, and algorithm changes.  • Brainstorm creative content ideas and collaborate with the team to innovate.  • Work with video teams to ensure visuals meet brand standards and platform requirements.• *The company reserves the right to add or change duties at anytime Requirements• 1 - 2 years social media experience, preferably in the real estate or luxury industry • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).• Proficient with Microsoft Suite, Canva, Instagram, etc. • Experience with Project Management tools (i.e. Monday, ClickUp, or Airtable) • Proficiency with social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.)• Experience with scheduling tools (e.g., Vista Social, Hootsuite, Sprout Social, or Later) • Strong writing and editing skills for crafting engaging captions and content • Familiarity with analytics tools and data interpretation • Adobe Creative Cloud experience is a plus (e.g, Photoshop, Premier Pro) • Knowledge of paid social media and boosting strategies is a plus Skills• Excellent written and verbal skills • Time management • Immaculate organization and administrative skills • Team player but can also work independently • Problem-solving

Created: 2025-05-08